Texas to Open London Office to Attract UK Businesses

The new office will be led by an Austin entrepreneur to court financial firms and other companies.

Apr. 14, 2026 at 9:10pm

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A minimalist studio still life photograph featuring a stack of British pound notes, a Texas state flag, and a modern laptop computer, symbolizing the state's efforts to court UK businesses and financial firms.Texas sets its sights on London's financial sector with the opening of a new state office aimed at attracting UK businesses.Austin Today

The state of Texas is set to open a new office in London to help attract businesses from the United Kingdom, according to a report in The Guardian. The office will be led by James Taylor, an Austin local and founder of the strategic advisory firm Vianovo, as Texas looks to target London's banks and investment firms.

Why it matters

Texas has long touted its business-friendly environment, including no income or corporate taxes, as reasons for companies to relocate or expand in the state. This new London office represents an effort by state leaders to further extend Texas' reach and recruit companies from overseas, particularly in the financial services sector.

The details

The Guardian reported that state leaders are planning to open the new office in London to help court businesses from the United Kingdom. The office will be led by James Taylor, an Austin resident and founder of the strategic advisory firm Vianovo.

  • The new Texas office in London is expected to open in the coming months.

The players

James Taylor

An Austin local and founder of the strategic advisory firm Vianovo, who will lead the new Texas office in London.

Texas

The state government of Texas, which is opening the new office in London to attract businesses from the United Kingdom.

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What’s next

The new Texas office in London is expected to open in the coming months, with a focus on targeting the city's banks and investment firms.

The takeaway

This move by Texas to open a London office represents the state's ongoing efforts to expand its business recruitment efforts globally, leveraging its favorable tax climate and regulatory environment to attract companies from overseas, particularly in the financial services sector.