3 Arts Entertainment Hires Manager Sally Ware in New York

Ware joins from Sugar23, bringing an impressive client roster with her.

Published on Feb. 13, 2026

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3 Arts Entertainment has expanded its New York footprint with the hiring of Sally Ware as a new Manager. Ware previously spent 13 years as an agent at Gersh, representing both emerging and established talent across film, television, and theatre. She joins 3 Arts from Sugar23, where she represented actors and filmmakers while also developing projects. Ware's impressive client roster making the transition to 3 Arts includes names like Ann Akinjirin, Adjoa Andoh, Iris Apatow, Mark Feuerstein, and more.

Why it matters

The hiring of Sally Ware is a significant move for 3 Arts Entertainment, as the company looks to expand its presence and influence in the New York entertainment market. Ware's deep industry connections and track record of representing top talent make her a valuable addition to the 3 Arts team.

The details

3 Arts Entertainment has brought on Sally Ware as a new Manager in its New York office. Ware joins the company from Sugar23, where she represented actors and filmmakers and developed projects for film and television. Prior to that, she spent 13 years as an agent in the talent department at Gersh, working with both emerging and established talent across film, TV, and theatre.

  • Sally Ware joined 3 Arts Entertainment in February 2026.

The players

Sally Ware

A new Manager at 3 Arts Entertainment's New York office, Ware previously spent 13 years as an agent at Gersh and most recently worked at Sugar23.

3 Arts Entertainment

An entertainment company that has expanded its New York footprint with the hiring of Sally Ware as a new Manager.

Nick Frenkel

A Partner at 3 Arts Entertainment, who commented on the hiring of Sally Ware.

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What they’re saying

“Sally is a well-respected and deeply connected steward for her clients, and we are thrilled to welcome her to 3 Arts. Along with her outstanding client roster and collaborative approach, she brings a shared commitment to building long-term careers, and we look forward to working together.”

— Nick Frenkel, Partner, 3 Arts Entertainment (deadline.com)

“I've long admired 3 Arts for its deep commitment to its clients and its ability to create unique opportunities throughout every stage of their careers. I'm excited to join such a dynamic team and to continue advocating for my clients as they expand their creative and professional ambitions.”

— Sally Ware (deadline.com)

What’s next

3 Arts Entertainment will look to leverage Sally Ware's industry connections and expertise to continue expanding its presence and influence in the New York entertainment market.

The takeaway

The hiring of Sally Ware as a new Manager at 3 Arts Entertainment's New York office is a strategic move that brings in a well-respected industry veteran with deep connections and a track record of representing top talent. This addition strengthens 3 Arts' foothold in the competitive New York entertainment landscape.