Feeding America Launches "Led by Neighbors" Campaign

New initiative highlights how community-led efforts can end hunger across the U.S.

Published on Feb. 9, 2026

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Feeding America, the nationwide network of food banks and pantries, has launched a new "Led by Neighbors" brand campaign that showcases how people in local communities are taking action to address hunger in their areas. The campaign features stories of neighbors supporting each other and working together to ensure families have enough to eat, demonstrating that progress against hunger comes from grassroots, community-driven solutions rather than just top-down programs.

Why it matters

The campaign aims to reframe the narrative around hunger, showing that it is a shared reality that communities are already working to solve through small, meaningful actions. By highlighting these local efforts, Feeding America hopes to inspire more people to get involved and recognize the role each person can play in creating lasting change.

The details

The "Led by Neighbors" campaign includes new public service announcements and creative assets that share the message: "Every act of change begins with a neighbor. When communities, volunteers, farmers, food banks, and supporters come together, small actions ripple into lasting change. Because hunger isn't one story—it's millions. And together, we can end hunger." The campaign comes at a time when 48 million people in America experience food insecurity due to unexpected bills, rising costs, and other challenges.

  • Feeding America launched the "Led by Neighbors" campaign on February 9, 2026.

The players

Feeding America

A nationwide network of 250+ food banks, 20+ statewide food bank associations, 10+ regional co-ops and 60,000+ agency partners, food pantries and meal programs that provided 5.9 billion meals to tens of millions of people in need last year.

Monica Lopez Gonzalez

The chief marketing and communications officer for Feeding America.

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What they’re saying

“The 'Led by Neighbors' campaign is about recognizing what we witness every day: people facing hunger are the driving force behind progress. From sharing extra meals to volunteering at food pantries or finding ways to stretch resources, these efforts show what's possible when neighbors come together to create real change.”

— Monica Lopez Gonzalez, Chief Marketing and Communications Officer, Feeding America (PRNewswire)

What’s next

The "Led by Neighbors" campaign includes new public service announcements and creative assets that Feeding America will use to spread its message and inspire more community-led action against hunger across the United States.

The takeaway

Feeding America's new "Led by Neighbors" campaign demonstrates that the most effective solutions to hunger come from grassroots, community-driven efforts where neighbors support one another. By highlighting these local initiatives, the campaign aims to reframe the narrative around hunger and encourage more people to get involved in creating lasting change in their own communities.