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Vallejo Today
By the People, for the People
Bay Area Rapper E-40 Joins Oakland Roots and Soul Ownership Group
E-40 to perform at Roots' home opener as part of new role with local pro soccer clubs
Published on Feb. 14, 2026
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Bay Area rap legend and entrepreneur E-40 announced that he has joined the ownership group of the Oakland Roots and Soul Sports Club. E-40 said he hopes to use his platform to increase Oakland's pro soccer footprint and elevate the club's commitment to combining the sport with local culture and community. In addition, E-40 will perform at the Roots' home opener on March 14 against New Mexico United at the Oakland Coliseum.
Why it matters
The addition of E-40 to the ownership group of the Oakland Roots and Soul pro soccer clubs represents a significant investment in the local sports scene by a prominent Bay Area entertainer and businessman. E-40's involvement is expected to help raise the profile of the clubs and further integrate them into the cultural fabric of Oakland.
The details
E-40 joins several other local artists and celebrities with a stake in the city's men's and women's soccer teams, including Mistah F.A.B., Green Day frontman Billie Joe Armstrong, former NFL star Marshawn Lynch, former WNBA All-star and USA Olympic champion Ruthie Bolton, and radio legend Sway Calloway. The Oakland Roots SC and Oakland Soul SC are owned by a group of investors under the parent organization Oakland Pro Soccer LLC, which features a unique ownership model that included a 2023 community investment campaign where local fans bought a stake in the clubs.
- E-40 announced his ownership stake on February 14, 2026.
- E-40 will perform at the Roots' home opener on March 14, 2026.
The players
E-40
A Bay Area rap legend and entrepreneur who has joined the ownership group of the Oakland Roots and Soul Sports Club.
Oakland Roots SC and Oakland Soul SC
The men's and women's pro soccer teams in Oakland, owned by a group of investors under the parent organization Oakland Pro Soccer LLC.
Oakland Pro Soccer LLC
The parent organization that owns the Oakland Roots SC and Oakland Soul SC, featuring a unique ownership model that included a 2023 community investment campaign.
What they’re saying
“Bringing my business acumen and sports fandom together as part of the Oakland Roots & Soul ownership group is truly special. This move is about investing in a sport that connects the world. I look forward to working closely with the ownership team to continue to amplify the fan experience while delivering successful results on the field.”
— E-40 (Press Statement)
What’s next
E-40 will perform at the Oakland Roots' home opener against New Mexico United on March 14, 2026 at the Oakland Coliseum.
The takeaway
E-40's investment in the Oakland Roots and Soul pro soccer clubs underscores the growing popularity and community impact of the local teams. His involvement is expected to help raise the profile of the clubs and further integrate them into the cultural fabric of Oakland.
