Celebrities Flock to San Francisco for Super Bowl LX Festivities

Star-studded arrivals hit the blue carpet for the Madden Bowl event ahead of the big game.

Published on Feb. 10, 2026

Got story updates? Submit your updates here. ›

The blue carpet was alive with star power as celebrities gathered at San Francisco's Chase Center on Friday night for the Madden Bowl, an event leading up to Super Bowl LX. Among the glittering attendees were Ciara and Russell Wilson, Megan Moroney, Teyana Taylor, Tom Brady, and social media influencer Alix Earle, who turned heads in a chic white mini dress paired with a sleek leather jacket. The Madden Bowl also welcomed the vibrant presence of Girls Trip star Tiffany Haddish, who struck a fun pose with a football helmet, adding to the excitement surrounding the upcoming Super Bowl.

Why it matters

The arrival of high-profile celebrities to San Francisco for Super Bowl LX festivities generates significant media attention and excitement, drawing more fans and visitors to the city and boosting the local economy through increased tourism and spending.

The details

The Madden Bowl, hosted by EA SPORTS™, is an annual event that takes place in the host city of the Super Bowl, bringing together celebrities, athletes, and influencers for a night of music, mingling, and football-themed activities. This year's event in San Francisco featured a star-studded guest list, including Ciara and Russell Wilson, Megan Moroney, Teyana Taylor, Tom Brady, and social media sensation Alix Earle.

  • The Madden Bowl event took place on Friday, February 6, 2026, in San Francisco.
  • Super Bowl LX is scheduled for Sunday, February 8, 2026.

The players

Alix Earle

A social media influencer who turned heads at the Madden Bowl event in a chic white mini dress and sleek leather jacket.

Ciara

A singer and songwriter who attended the Madden Bowl event with her husband, Russell Wilson.

Russell Wilson

A professional football player who attended the Madden Bowl event with his wife, Ciara.

Tiffany Haddish

An actress known for her role in the film Girls Trip, who brought her vibrant presence to the Madden Bowl event.

Got photos? Submit your photos here. ›

What’s next

Super Bowl LX is scheduled to take place on Sunday, February 8, 2026, at Levi's Stadium in Santa Clara, California, just outside of San Francisco.

The takeaway

The influx of high-profile celebrities to San Francisco for Super Bowl LX festivities underscores the city's status as a premier destination for major sporting events and entertainment, drawing global attention and boosting the local economy.