Kendall Jenner Fanatics Sportsbook Super Bowl Ad Leans Into 'Kardashian Curse'

The 2026 Super Bowl commercial features the model addressing a long-standing internet rumor.

Published on Feb. 8, 2026

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A new high-stakes commercial for Fanatics Sportsbook is set to debut during Super Bowl 60 in San Francisco, featuring model Kendall Jenner addressing the so-called "Kardashian Curse" - the internet rumor that any basketball player who dates a Kardashian or Jenner sister tends to experience a decline in their career.

Why it matters

The Kardashian family has been a major cultural force for decades, with their reality TV shows, business ventures, and high-profile relationships generating constant media attention and speculation. The "Kardashian Curse" has become a popular internet meme, and Kendall Jenner's decision to directly address it in a Super Bowl ad is a bold move that is sure to generate significant buzz.

The details

In the Fanatics Sportsbook commercial, Kendall Jenner is expected to poke fun at the "Kardashian Curse" rumor, potentially even featuring cameos from some of the basketball players who have dated Kardashian or Jenner sisters over the years. The ad is part of Fanatics' strategy to capitalize on the massive audience and cultural impact of the Super Bowl, using a high-profile celebrity to draw attention to their sportsbook brand.

  • The Super Bowl 60 will take place on Sunday, February 9, 2026 in San Francisco, California.

The players

Kendall Jenner

A model and member of the Kardashian-Jenner family, who is the focus of the Fanatics Sportsbook Super Bowl commercial.

Fanatics Sportsbook

An online sports betting platform that is debuting a high-profile Super Bowl commercial featuring Kendall Jenner.

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What they’re saying

“Any basketball player who dates me kinda hits a... rough patch”

— Kendall Jenner

What’s next

Fans will have to tune in to Super Bowl 60 on February 9, 2026 to see how Kendall Jenner and Fanatics Sportsbook address the "Kardashian Curse" in their highly anticipated commercial.

The takeaway

Kendall Jenner's decision to directly address the "Kardashian Curse" internet rumor in a high-profile Super Bowl commercial demonstrates the family's continued cultural relevance and the willingness of major brands to capitalize on their fame and notoriety.