Differson LLC Launches McRock: The World's First Context-Driven Music Ecosystem

New platform transforms personal experiences into high-fidelity soundscapes with AI-powered music creation and a fair royalty model for artists.

Published on Feb. 8, 2026

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Differson LLC has launched McRock, a first-of-its-kind music platform that allows users to craft original music by engaging in a dialogue with a creative AI assistant. The platform features a proprietary, software-copyrighted context-driven generation system, DDEX-standard label integration, and a fraud-proof $0.10 royalty model to restore value to real music and creators globally.

Why it matters

McRock aims to democratize music creation and transform how people experience their own stories through music. By merging advanced AI technology with high-level artistic direction, the platform seeks to empower voices and disrupt the traditional music industry, which has long struggled with issues of authenticity and fair compensation for artists.

The details

McRock's intuitive interface allows anyone to chat with a creative AI to craft original songs, choosing their own genres, moods, and instruments. The platform also serves as a premium streaming destination, featuring a diverse catalog of verified human artists supported by a DDEX-standard ingestion pipeline. McRock is built on a 'Fair Play' standard, with real-time transparency, a $0.10 per-stream royalty model, and integrated payouts to ensure authenticity and fair compensation for creators.

  • McRock was launched globally on January 28, 2026.
  • Founder Jina Shim will be traveling to San Francisco in March 2026 for a graphic art exhibition at Superfair, highlighting the platform's international presence and multi-disciplinary creative vision.

The players

Differson LLC

A US-based media and technology company focused on democratizing creativity by merging advanced, copyrighted technology with high-level artistic direction.

Jina Shim

The founder and art director of Differson LLC, who is also a musician with work featured on 16 international radio stations.

McRock

Differson LLC's first-of-its-kind music platform that transforms personal experiences into high-fidelity soundscapes using AI-powered music creation and a fair royalty model for artists.

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What they’re saying

“We wanted to build a place where music feels personal again. As a musician whose work has been featured on 16 international radio stations, I know that authenticity is everything. McRock is a hybrid world where human passion and smart technology live together. As our motto says, we 'Drive Differ, Dive Deeper'—merging advanced technology with creativity to transform how people experience their own stories.”

— Jina Shim, Founder, Differson LLC (EINPresswire.com)

What’s next

Founder Jina Shim will be traveling to San Francisco in March 2026 for a graphic art exhibition at Superfair, highlighting the platform's international presence and multi-disciplinary creative vision.

The takeaway

McRock represents a bold step towards democratizing music creation and restoring value to the creator economy. By blending advanced AI technology with a focus on authenticity and fair compensation, the platform aims to empower a new generation of musicians and transform how people experience and connect with music.