Samsung Unveils Galaxy S26 Ultra, Buds 4 Pro at Unpacked 2026

New flagship phone and earbuds headline Samsung's latest product showcase

Published on Feb. 7, 2026

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Samsung's highly anticipated Galaxy Unpacked 2026 event introduced several new products, including the flagship Galaxy S26 Ultra smartphone and the premium Galaxy Buds 4 Pro wireless earbuds. The event, held in San Francisco, also teased the possibility of a new Samsung smart AI glasses product, though details on that were limited.

Why it matters

The Galaxy S26 Ultra and Buds 4 Pro are key releases for Samsung as it looks to maintain its position as a leader in the premium smartphone and audio device markets. The new products showcase Samsung's latest hardware and software innovations, which will be closely watched by consumers and the tech industry.

The details

The Galaxy S26 Ultra features a 200MP main camera sensor, a 47% improvement in low-light performance over the previous model. It also includes a new privacy feature to protect on-screen information. The device will be powered by either a Qualcomm Snapdragon 8 Elite Gen 5 or Samsung's own Exynos 2600 chip, depending on the region. Meanwhile, the Galaxy Buds 4 Pro earbuds have a redesigned flat stem and new wire grille design elements. Samsung is also rumored to be developing smart AI glasses in partnership with Gentle Monster and Warby Parker, though details on that product were limited at the event.

  • The Samsung Galaxy Unpacked 2026 event is scheduled for February 25, 2026 in San Francisco.
  • The new Galaxy S26 series and Buds 4 Pro are expected to be available in stores in early March 2026.

The players

Samsung

A multinational electronics company and one of the world's largest producers of consumer electronics, including smartphones, tablets, and wearable devices.

Qualcomm

An American multinational corporation that designs and markets wireless telecommunications products and services, including the Snapdragon line of mobile processors.

Exynos

Samsung's in-house line of mobile processors that power many of its smartphone and tablet devices.

Gentle Monster

A South Korean eyewear brand that Samsung is partnering with to develop its new smart AI glasses.

Warby Parker

An American eyewear company that Samsung is also collaborating with on its upcoming smart glasses product.

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What they’re saying

“The Galaxy S26 Ultra needs a major ergonomic overhaul, and leaked renders hint at slight design changes that could make it more comfortable to use.”

— Prakhar Khanna, ZDNET Reporter (ZDNET)

“Historically, Samsung's in-house Exynos chipsets have been notorious for poor heat management, but the new Exynos 2600 processor could change that issue.”

— Prakhar Khanna, ZDNET Reporter (ZDNET)

What’s next

Consumers will be able to pre-order the new Galaxy S26 series and Buds 4 Pro starting on March 1, 2026, with devices expected to ship to customers in the first week of March.

The takeaway

Samsung's latest Unpacked event showcases the company's continued innovation in the premium smartphone and audio device markets, with the Galaxy S26 Ultra and Buds 4 Pro representing its latest flagship offerings. The potential smart glasses product also hints at Samsung's ambitions to expand into new wearable technology categories.