Xponential Fitness Outperforms TIX in Fitness Franchise Comparison

Analysts see greater potential upside for the NYSE-listed fitness brand over the OTCMKTS-traded entertainment company.

Published on Feb. 15, 2026

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A comparison of consumer discretionary companies TIX (OTCMKTS:TIXC) and Xponential Fitness (NYSE:XPOF) shows the latter has stronger financial metrics, institutional backing, and analyst consensus, suggesting it is the more favorable investment option between the two.

Why it matters

This analysis provides insight into the relative performance and growth prospects of two companies operating in the fitness and entertainment industries, helping investors make more informed decisions about where to allocate their capital.

The details

The key differences between TIX and Xponential Fitness include Xponential's higher net margins, return on equity and assets, as well as stronger institutional ownership at 58.5% compared to TIX's 37.5%. Analysts also have a more favorable consensus rating and higher price target for Xponential Fitness, indicating greater expected upside potential.

  • The analysis was published on February 15, 2026.

The players

TIX Corporation

A Las Vegas-based entertainment company that provides discount ticketing and dining services.

Xponential Fitness

A California-based boutique fitness franchisor operating brands such as Club Pilates, Pure Barre, and CycleBar.

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The takeaway

This analysis highlights how Xponential Fitness' stronger financial performance, institutional backing, and positive analyst sentiment make it a more attractive investment option compared to the struggling TIX Corporation in the fitness and entertainment sectors.