iPhone Fold to Dominate US Foldable Smartphone Market

Apple's upcoming foldable device expected to capture 46% of the US market, leaving rivals like Samsung, Motorola, and Google struggling.

Apr. 14, 2026 at 11:26am

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A highly detailed, glowing 3D illustration of a futuristic foldable smartphone device with intricate internal components and circuits illuminated by neon cyan and magenta lights, conceptually representing the advanced technology and innovation behind the iPhone Fold.The iPhone Fold's cutting-edge design and technology are poised to disrupt the foldable smartphone market in the US.Cupertino Today

According to new estimates from Counterpoint Research, the launch of the iPhone Fold later this year is set to dramatically shift the dynamics of the foldable smartphone market in the US. The report predicts that Apple's foldable flagship will capture 46% of the US market, while rivals like Samsung, Motorola, and Google will see their market shares plummet.

Why it matters

The foldable smartphone market is a rapidly growing segment, and Apple's entry with the iPhone Fold is poised to disrupt the existing players. This could have significant implications for the competitive landscape, as Android manufacturers will need to quickly adapt their strategies to counter the appeal of Apple's brand and ecosystem.

The details

The latest data shows the iPhone Fold will have a massive impact on the US foldable smartphone market. Currently, Samsung commands over 50% of the market, while Motorola holds 44% and Google has a mere 5% share. However, after the iPhone Fold's launch, Samsung's share is expected to drop to 29%, Motorola's to 23%, and Google's to just 3%. In contrast, Apple is estimated to capture 46% of the market with its new foldable device.

  • The iPhone Fold is slated for launch later this year.
  • The foldable smartphone market is expected to grow 48% year-over-year, according to Counterpoint Research.

The players

Apple

The Cupertino-based tech giant is preparing to launch its first foldable smartphone, the iPhone Fold, which is expected to disrupt the existing foldable market dynamics.

Samsung

The South Korean electronics giant currently dominates the US foldable smartphone market with over 50% share, but is expected to see a significant decline after the iPhone Fold's launch.

Motorola

The American smartphone manufacturer currently holds a 44% market share in the US foldable segment, but is predicted to lose a significant portion of its market to the iPhone Fold.

Google

The tech giant has a small 5% share of the US foldable smartphone market, which is expected to further decline to just 3% after the iPhone Fold's arrival.

Counterpoint Research

The market research firm that provided the latest estimates on the impact of the iPhone Fold's launch on the US foldable smartphone market.

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What they’re saying

“The small amount of success that companies like Samsung, Motorola, and Google are enjoying in the U.S. will be put to a screeching halt thanks to Apple and its iPhone Fold launch that's slated for a launch later this year.”

— Omar Sohail, Reporter and Analyst, Wccftech

What’s next

As the launch of the iPhone Fold approaches, it will be crucial for rival Android manufacturers to quickly adapt their strategies and product lineups to compete with Apple's foldable offering and maintain their market share in the US.

The takeaway

The impending launch of the iPhone Fold is set to dramatically reshape the foldable smartphone market in the US, with Apple poised to capture nearly half of the market share and leave its competitors struggling to keep up. This highlights the immense influence of Apple's brand and ecosystem, and the challenges facing other manufacturers in this rapidly evolving segment.