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Cupertino Today
By the People, for the People
Huawei Unveils Wide Foldable Phone Ahead of Rumored iPhone Fold
Huawei's new Pura X Max foldable has an uncommon wide aspect ratio, drawing comparisons to Apple's expected iPhone Fold.
Apr. 14, 2026 at 1:20am
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Huawei's new foldable phone design challenges the traditional smartphone form factor with its wide, passport-like proportions.Cupertino TodayHuawei has announced a new foldable phone called the Pura X Max, which features an extra-wide aspect ratio when folded, similar to the rumored design of Apple's upcoming iPhone Fold. The Pura X Max is set to launch in China on April 20, potentially beating Apple's foldable to market in that region. However, Huawei does not have a presence in the US, so American consumers will have to wait to see what Apple or Samsung unveil later this year.
Why it matters
Foldable phones have been an area of experimentation for tech companies, with various configurations like clamshell-style and book-style designs. The Pura X Max's wide proportions are uncommon, drawing comparisons to the rumored iPhone Fold, which is expected to have a similar passport-style shape. This could signal a new direction for foldable phone design that challenges the typical tall, rectangular smartphone form factor.
The details
The Pura X Max features a wide aspect ratio when folded, with proportions similar to a passport. This is different from most foldable phones, which tend to have a taller, more rectangular shape when closed. The internal display of the Pura X Max is expected to be around the size of an iPad Mini. Huawei has not provided any additional details about the phone's specifications or pricing.
- Huawei announced the Pura X Max on April 14, 2026.
- The Pura X Max is set to launch in China on April 20, 2026.
The players
Huawei
A Chinese technology company that produces smartphones, telecommunications equipment, and other consumer electronics.
Apple
An American technology company known for its iPhones, iPads, and other consumer electronics.
What they’re saying
“Huawei's new extra-wide foldable phone was revealed on Monday, and it's already drawing comparisons to the next big thing from Apple.”
— Antuan Goodwin, Author
What’s next
The launch of the Pura X Max in China on April 20, 2026 will be an important milestone to see how the market reacts to Huawei's wide foldable design. Meanwhile, tech enthusiasts and industry analysts will continue to closely watch for any updates or leaks about Apple's rumored iPhone Fold, expected to debut later this year.
The takeaway
The Pura X Max's unconventional wide aspect ratio represents an intriguing new direction for foldable phone design, potentially challenging the typical tall, rectangular smartphone form factor. While Huawei may beat Apple to market with this style of foldable in China, the success of the Pura X Max and the eventual launch of the iPhone Fold will shape the future trajectory of this emerging product category.


