National Hand Roll Day – July 6, 2026

Expected National Hand Roll Day Deals

While we wait for official 2027 promotions to drop, history shows National Hand Roll Day often brings exciting deals from Japanese restaurants and grocery stores. Expect local sushi bars like Kura Sushi and Sushi Stop to offer discounted hand roll sets or special combos. Larger chains such as Whole Foods Market and H Mart may feature promotions on nori, rice, and fresh fish for home rolling. Even meal kit services like HelloFresh or Blue Apron might include hand roll recipes with special ingredients. Keep an eye out for deals from specialized hand roll bars like KazuNori or Nori Bar. We will update this page with confirmed live deals as July 6 approaches.

History of National Hand Roll Day

Hand-made rolls, also called temaki, are paper-thin, nori sheets wrapped in a cone around sticky acetic rice and a diversity of seafood and vegetable fillings. ‘Nori’ is a specific species of seaweed. These rolls can be eaten as standalone food or as a snack. It is a great food for parties because guests can choose their favorite filling and roll their own. Raw fish is rarely used when making hand rolls. These can be smoked salmon, boiled shrimp, crab, and a lot of vegetables such as cucumbers, avocados, onions, mushrooms, and carrots. Stuffing can be alternated with eggs, which are used to make omelets and cut into strips, sesame, and tofu.

National Hand Roll Day is founded by Sushi Nozawa Group, a group behind SUGARFISH, Kazunori, and Nozawa Bar. This day was created to celebrate the hand roll and the introduction of Chef Nozawa’s cylindrical roll in the United States more than 40 years ago. National Hand Roll Day is a celebration of Japanese sushi, which delights the senses with bright colors, flavors, and textures.

In 2014, the Sushi Nozawa Group opened the Original Hand Roll Bar, also known as Kazunori, to give people a good experience eating hand rolls that are something special and worthy of their restaurant. It is noteworthy that Kazunori prepares rolls only from the freshest fish and homemade sauces, specially collected seaweed, and branded warm rice. Guests who eat dinner at the bar enjoy the roll, watching the chef cook their rolls.