- Categories:
- Food & Beverage
- Tags:
- FoodMexican food
- Where:
- United States
- Date change rule:
- Every February 24
- Holiday emoji:
- 🌮
National Tortilla Chip Day crunches its way onto the calendar every February 24. These humble, crispy triangles, once an afterthought, have become a beloved snack worldwide. Gather your favorite dips, invite friends, and celebrate this delicious, versatile staple.
Want to sponsor National Tortilla Chip Day? Learn how
Expected National Tortilla Chip Day Deals
While we await official 2027 promotions to drop, history shows that National Tortilla Chip Day often brings savory deals from major chains. Look for discounts on chips and dips at grocery stores like Kroger and Walmart, or special offers on nachos and loaded fries at restaurants such as Chipotle, Moe’s Southwest Grill, and On The Border Mexican Grill & Cantina. Local Mexican restaurants and food trucks may also offer promotions on their house-made chips and salsa. Keep an eye out for buy-one-get-one deals on bags of Doritos, Tostitos, and Mission Tortilla Chips. We will update this page with confirmed live deals as February 24 approaches.
Platform Guide for National Tortilla Chip Day
TikTok
Tag @www.nationaltoday.com and use #NationalTortillaChipDay. Share your wildest chip and dip combinations or a DIY tortilla chip recipe!
Tag @nationaltoday_ and use #TortillaChipDay. Post a visually appealing flat lay of your favorite chips and dips, or a vibrant photo of a loaded nacho platter.
Mention National Today (facebook.com/nationaltoday) and use #NationalTortillaChipDay. Share a poll asking friends for their go-to salsa or guacamole recipe.
National Tortilla Chip Day Hero
Ignacio 'Nacho' Anaya
National Tortilla Chip Day timeline
Rebecca Webb Carranza repurposes rejected tortillas from the automated line at her workplace.
Carranza receives the special Golden Tortilla award for her exemplary contribution to the food industry.
The state of Texas declares the tortilla chip as their official snack.
According to a report from The Snack Food Association, tortillas are outselling hotdog- and hamburger buns.
How Businesses Can Celebrate National Tortilla Chip Day
Local businesses can celebrate National Tortilla Chip Day by offering special promotions on chip-related items. Restaurants could feature a ‘Nacho Bar’ with various toppings or a flight of gourmet salsas. Grocery stores might create end-cap displays with different tortilla chip brands and complementary dips, offering discounts on bundles. Food trucks specializing in Mexican cuisine could offer free chips and salsa with every order, encouraging customers to try their menu. Even non-food businesses can join in by providing a snack bowl of chips and salsa for waiting customers.
National Tortilla Chip Day FAQs
When is National Tortilla Chip Day?
In 2027, National Tortilla Chip Day will be observed on Friday, February 24, making it an ideal start to a weekend full of snacking. Plan your fiesta accordingly to honor this beloved food item.
How many tortilla chips are consumed annually?
The tortilla chip market continues to grow, with industry reports indicating that over 1.2 billion pounds of tortilla chips are sold in the U.S. each year. This makes them one of the most popular snack foods, often accompanying meals or enjoyed on their own.
What are the most popular tortilla chip flavors?
Beyond traditional corn and flavored options, the market for tortilla chips has expanded to include unique varieties made from blue corn, sweet potato, or even quinoa. However, the top-selling flavors consistently include classic salted, nacho cheese, and zesty ranch, appealing to a broad range of palates.
Who invented the tortilla chip?
The concept of frying leftover tortillas into chips has ancient roots, but Rebecca Webb Carranza is often recognized for popularizing them commercially. Her innovative approach to repurposing tortillas led to the mass production and widespread availability of tortilla chips, cementing their place in American snack culture.
National Tortilla Chip Day Activities
Make your own tortilla chips
You can buy really good tortilla chips at your local market, and of course, some of the best ones can be had at the Mexican restaurant down the street. But did you know tortilla chips are very simple to make at home? Heat some oil, cut up some tortillas, fry, and enjoy.
Buy a bag and some guac
Stop by your local grocery store and grab a bag of tortilla chips with some guacamole (or salsa). Sometimes, we enjoy these delicious chips by ourselves. No shame in this chip game.
Host a chips and salsa night
Tortilla chips are the perfect party food, so throw them a big party! Host a fun night with friends and family, and have each person bring her favorite type of tortilla chip and salsa. There are blue corn chips, organic, salted, unsalted, and many more. Chip chip hooray!
Why We Love National Tortilla Chip Day
They're a social food
These crisp, delicious, corn treats are perfect for sharing with your friends — nothing makes a party like a bowl of salsa and a bag of tortilla chips. (Then again, they're also an ideal snack for when you're alone on your couch in your pajamas.)
Nachos
Nachos without tortilla chips is just a gooey mess. Tortilla chips make the dish, and this dish is one of the best foods in existence. This alone makes the tortilla chip a national treasure.
They are the perfect vessel for any salsa
Mild. Medium. Strong. Corn. Peach. Chunky. Thin. The salty, crispy tortilla chip complements each of them, bringing out their unique flavors — and bringing them to our mouths.
National Tortilla Chip Day dates
| Year | Date | Day |
|---|---|---|
| 2027 | February 24 | Wednesday |
| 2028 | February 24 | Thursday |
| 2029 | February 24 | Saturday |
| 2030 | February 24 | Sunday |
| 2031 | February 24 | Monday |
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