Wisconsin Seeks New Athletic Director to Clean Up Mess

The next leader of the Badgers' athletic department faces a challenging situation, but it's still an attractive job that should draw a deep pool of qualified candidates.

Apr. 15, 2026 at 10:37am

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A fragmented, cubist-style painting depicting a college sports competition, with players and equipment broken down into sharp, angular geometric shapes and planes of color.The search for Wisconsin's next athletic director will require a bold, innovative approach to address the department's complex challenges.Madison Today

The University of Wisconsin is searching for a new athletic director to replace Chris McIntosh, who is stepping down from the role. The next AD will inherit a department that has faced internal and external challenges in recent years, leaving the position in a precarious state. However, it is still considered an appealing job that should attract a wide range of qualified candidates.

Why it matters

Wisconsin's athletic department was once a model of success, but has fallen on harder times in recent years. The new AD will need to rebuild goodwill with donors, fans, and the broader community, while also addressing issues within the department. This is a crucial hire that could set the tone for the Badgers' athletics programs for years to come.

The details

McIntosh's departure comes at a difficult time for Wisconsin athletics. The football and men's basketball teams have struggled on the field, and there have been questions about the leadership and direction of the department. The new AD will need to be a strong communicator who can unite the various stakeholders and articulate a clear vision for the future.

  • McIntosh announced his resignation in April 2026.
  • The University of Wisconsin is aiming to have a new athletic director in place by the start of the 2026-27 academic year.

The players

Chris McIntosh

The outgoing athletic director at the University of Wisconsin, who is stepping down from the role.

Marcus Sedberry

The interim athletic director at the University of Wisconsin, who is expected to be a candidate for the permanent position.

Eric Wilcots

The chancellor of the University of Wisconsin, who will be responsible for leading the search for the next athletic director.

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What they’re saying

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— Robert Jenkins, San Francisco resident

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

What’s next

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The takeaway

This case highlights growing concerns in the community about repeat offenders released on bail, raising questions about bail reform, public safety on SF streets, and if any special laws to govern autonomous vehicles in residential and commercial areas.