Wisconsin Coach Fickell Reflects on AD McIntosh's Exit

Fickell says losing his friend as AD won't change his focus on winning more games.

Apr. 14, 2026 at 8:53pm

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A cubist, geometric painting in red and white tones, depicting a fragmented and deconstructed view of a football game or match, representing the coach's focus on winning despite changes in the athletic department.A coach's perspective on leadership changes and the need to deliver results on the field.Madison Today

Wisconsin football coach Luke Fickell expressed disappointment over the departure of athletic director Chris McIntosh, but said it won't significantly impact his future with the Badgers. Fickell acknowledged that he'll need to focus on producing more wins regardless of the change in athletic leadership.

Why it matters

McIntosh's exit comes at a pivotal time for the Wisconsin football program, which has struggled in recent seasons and faces pressure to improve its on-field performance. Fickell's relationship with McIntosh was seen as an asset, so his departure raises questions about the coach's long-term stability.

The details

Fickell said he was saddened to see his friend McIntosh leave the athletic director role, but understands the reality is that he'll need to deliver more victories to secure his own future with the Badgers. Wisconsin has missed out on bowl games in two of the last three seasons, leading to increased scrutiny of the football program.

  • On Tuesday, April 14, 2026, Fickell addressed McIntosh's departure.

The players

Luke Fickell

The head football coach for the University of Wisconsin Badgers.

Chris McIntosh

The former athletic director for the University of Wisconsin, who recently departed the role.

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What they’re saying

“I think the easiest thing for us right now is to understand you've got to win.”

— Luke Fickell, Head Football Coach

The takeaway

Fickell's comments highlight the pressure he faces to turn around Wisconsin's football program, regardless of changes in athletic department leadership. His close relationship with the departing AD may have provided some stability, but Fickell knows he ultimately must produce more wins to secure his own future.