Emplify Health Secures Naming Rights for Titletown Football Field

The new partnership strengthens the long-standing relationship between the healthcare provider and the Green Bay Packers.

Apr. 3, 2026 at 10:07am

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A high-end, photorealistic studio still-life photograph featuring a sleek, modern football helmet made of polished metal and glass, resting on a clean, monochromatic seamless background. The helmet is lit dramatically with sharp shadows, symbolizing the partnership between Emplify Health and the Titletown district's football field.A new partnership between Emplify Health and the Titletown district secures naming rights for the development's football field, strengthening the healthcare provider's ties to the Green Bay Packers and the local community.Green Bay Today

Emplify Health, a healthcare provider, has announced a new partnership with the Titletown district in Green Bay, Wisconsin. As part of the deal, the football field in the Titletown development will be renamed Emplify Health Field. The Packers and Emplify Health, formerly known as Bellin Health, have had a close relationship for nearly 20 years, with Bellin operating a sports medicine and orthopedics clinic in Titletown for over a decade.

Why it matters

This partnership solidifies Emplify Health's presence in the Titletown district and the Green Bay community, further strengthening its ties to the Packers organization and the local sports and wellness ecosystem. It also highlights the Packers' efforts to generate additional revenue streams through naming rights and sponsorship deals, which are crucial for a publicly-owned team with limitations on raising capital.

The details

Under the new agreement, Emplify Health will have naming rights for the football field in the Titletown district, which is a 45-acre development west of Lambeau Field that includes restaurants, condos, tech firms, a hotel, and public spaces. The partnership also gives Emplify a primary connection to Titletown events and programming.

  • The partnership was announced on April 2, 2026.
  • Emplify Health and the Packers have had a partnership for almost 20 years, with Bellin Health (now Emplify Health) operating a sports medicine and orthopedics clinic in Titletown for more than 10 years.

The players

Emplify Health

A healthcare provider that has had a long-standing partnership with the Green Bay Packers, formerly known as Bellin Health.

Titletown District

A 45-acre development west of Lambeau Field in Green Bay, Wisconsin, which includes restaurants, condos, tech firms, a hotel, and public spaces.

Green Bay Packers

The professional American football team based in Green Bay, Wisconsin, which has had a close relationship with Emplify Health (formerly Bellin Health) for nearly 20 years.

Dr. Scott Rathgaber

The CEO of Emplify Health.

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What they’re saying

“We are proud to strengthen our connection to Titletown and to invest more intentionally in local programs that directly impact and improve the health and well-being of our communities.”

— Dr. Scott Rathgaber, CEO of Emplify Health

What’s next

The Titletown district is expected to host various events and programming at the newly named Emplify Health Field, further strengthening the partnership between Emplify Health and the Green Bay Packers organization.

The takeaway

This partnership demonstrates the importance of strategic sponsorship and naming rights deals for professional sports teams, especially those with unique ownership structures like the publicly-owned Green Bay Packers. It also highlights the value that healthcare providers can bring to local sports and wellness initiatives, creating a mutually beneficial relationship that supports the community.