Green Bay Packers Unveil New 'Rivalries' Jersey

The team's alternative uniform will highlight its unique ownership structure.

Apr. 4, 2026 at 7:33pm

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The Green Bay Packers will be debuting a new alternative jersey as part of the NFL's 'Rivalries' uniform series in 2026. According to team president and CEO Ed Policy, the jersey will 'celebrate owners' and 'emphasize our uniqueness' as the only publicly-owned franchise in the league.

Why it matters

The Packers' unique ownership structure, with the team being publicly owned by shareholders rather than a single owner, is a point of pride for the franchise and its fanbase. This new jersey is an opportunity for the team to highlight that distinctive aspect of the organization.

The details

The Rivalries uniforms are a new NFL initiative where each team will get an alternative jersey design every few years, with two divisions receiving the new looks annually. In 2026, the NFC North and AFC South will be the featured divisions. While details on the Packers' specific design are still under wraps, Policy indicated it will go beyond the team's classic home and away looks, as well as their recently added 1923 throwback and all-white 'Winter Warning' uniforms.

  • The Packers' new Rivalries jersey will debut in the 2026 NFL season.
  • The NFC North and AFC South divisions will be the focus of the Rivalries uniform series in 2026.

The players

Ed Policy

President and CEO of the Green Bay Packers.

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What they’re saying

“As I mentioned back in November, there is a true alternate uniform in the works. Last year, the NFL unveiled a new rivalries uniform for teams in the AFC East and NFC West. The NFC North is on the docket this year. Stay tuned and you'll learn more in the coming months – but I will say this truly alternate uniform will celebrate owners and emphasize our uniqueness...”

— Ed Policy, President and CEO

What’s next

More details on the Packers' new Rivalries jersey design are expected to be released in the coming months as the 2026 NFL season approaches.

The takeaway

The Packers' new alternative uniform is an opportunity for the franchise to highlight its unique ownership structure and celebrate the team's loyal fanbase and community ties.