Super Bowl LX Ratings: Records Shattered Despite Slight Dip

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The 60th Super Bowl, featuring a dominant win by the Seattle Seahawks over the New England Patriots, attracted an average of 124.93 million viewers across NBC, Telemundo, and various digital platforms. While this figure represents a 2% dip from the previous year's record, the game still managed to set a new peak viewership record during the second quarter and saw the halftime show, headlined by Bad Bunny, surpass the game itself in viewership.

Why it matters

The slight decline in overall viewership raises questions about viewer engagement and the evolving landscape of sports entertainment, as social media appears to be becoming the new battleground for audience attention during live events. However, the game's performance, particularly the halftime show's record-breaking social media engagement and the growth of Spanish-language viewership, suggests a growing demand for diverse and inclusive content in major sporting events.

The details

Super Bowl LX's average viewership of 124.93 million, including Telemundo's Spanish-language broadcast and streaming across various NBCUniversal and NFL digital platforms, represents only a 2% dip from the 2025 Super Bowl LIX, which holds the all-time U.S. audience record with 127.71 million viewers. During the game's second quarter, a staggering 137.8 million viewers were tuned in, setting a new peak viewership record. The halftime show, headlined by Bad Bunny, drew 128.2 million viewers, surpassing the game itself but representing a 4% decrease compared to the previous year's Kendrick Lamar performance. The halftime show's impact extended to social media, generating 4 billion views within 24 hours, more than double the engagement of last year's show.

• Super Bowl LX was played on February 11, 2026.
• The game's second quarter, which set a new peak viewership record, was from 7:45-8 p.m. ET.
• Bad Bunny's halftime show averaged 4.8 million viewers, setting a new benchmark for Spanish-language viewership.

What’s next

More comprehensive streaming data from Nielsen is expected on Thursday, which could provide further insights into the viewership trends and audience engagement for Super Bowl LX.