Bad Bunny's Super Bowl LX Halftime Show Breaks Viewership Records

Early estimates suggest the global superstar's performance drew over 135 million viewers, surpassing previous records.

Published on Feb. 10, 2026

Got story updates? Submit your updates here. ›

Bad Bunny's Super Bowl LX halftime show is generating significant buzz, with early reports suggesting the performance drew a record-breaking 135.4 million viewers. If confirmed, this would make Bad Bunny's show the most-watched Super Bowl halftime show of all time, surpassing Kendrick Lamar's 133.3 million viewers in 2025. However, the NFL has cautioned that official viewership data has not yet been released, and early estimates often fluctuate as delayed viewing and international audiences are accounted for.

Why it matters

Bad Bunny's presence at the Super Bowl represents more than just a booking choice - it's seen as a statement about the growing centrality of Latin artists in global pop culture. For many viewers, especially those who rarely see themselves centered on such a massive stage, the performance carried deep emotional weight. The speed at which the alleged viewership numbers spread also highlights the eager anticipation of audiences to crown the moment as historic.

The details

The initial buzz around Bad Bunny's Super Bowl LX Halftime Show hinged on one striking claim: that more than 135.4 million people tuned in to watch him perform. If accurate, the figure would narrowly surpass Kendrick Lamar's 133.3 million viewers from 2025, making Bad Bunny the most-watched halftime performer in Super Bowl history. However, the NFL has stepped in to cool the temperature, reminding the public that official viewership data has not yet been released and that early estimates often fluctuate once delayed viewing, streaming data, and international audiences are fully accounted for.

  • Bad Bunny's Super Bowl LX Halftime Show took place on February 9, 2026.

The players

Bad Bunny

A global superstar and cultural force whose reach cuts across language, geography, and genre.

Kendrick Lamar

The previous record holder for most-watched Super Bowl halftime show, with 133.3 million viewers in 2025.

Brian McCarthy

A spokesperson for the NFL, who addressed the circulating viewership figures and emphasized that the league had not authorized any data release.

Got photos? Submit your photos here. ›

What they’re saying

“Bad Bunny's Super Bowl LX Halftime Show officially becomes the most watched Halftime Show of all time with 135.4 million viewers, breaking the all-time record.”

— Reggaeton Crave (Twitter)

“The world showed up for @sanbenito.”

— Apple Music (Twitter)

What’s next

The NFL is expected to release the official Super Bowl LX halftime show viewership figures in the coming days, which will confirm whether Bad Bunny's performance has set a new record.

The takeaway

Bad Bunny's Super Bowl LX Halftime Show has already entered the cultural ledger as a turning point, underscoring the growing centrality of Latin artists in global pop culture and reaffirming that mass appeal no longer looks or sounds the way it once did. Regardless of the final viewership numbers, the performance has sparked widespread debate, celebration, and reflection, solidifying its impact beyond just the on-field action.