Seattle Businesses Capitalize On Surge Of Super Bowl Enthusiasm

Fans prepare for a Super Bowl rematch with high hopes for redemption after a painful loss a decade ago.

Published on Feb. 8, 2026

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As the Seattle Seahawks prepare to face the New England Patriots in a Super Bowl rematch, businesses across the city are capitalizing on a surge of fan enthusiasm. Bars, restaurants, and other venues are hosting packed watch parties, with some charging cover fees as demand climbs. Seahawks legends are also getting involved, using the spotlight to support charitable causes. Fans are confident in the team's chances, with many predicting a dramatic finish that will deliver the redemption they've been waiting for after a heartbreaking loss to the Patriots 10 years ago.

Why it matters

The Super Bowl rematch between the Seahawks and Patriots holds deep significance for Seattle fans, who are still haunted by the team's painful loss in their last championship meeting. This game represents a chance to rewrite history and close a defining chapter in the franchise's past. The city's businesses are tapping into this collective anticipation, offering fans a range of ways to come together and celebrate.

The details

Venues across Seattle, from the Queen Anne Beer Hall to Pioneer Tacos and Tequilas, are hosting watch parties and charging cover fees as demand for Super Bowl tickets climbs. Seahawks legend Kam Chancellor is welcoming fans to his co-owned Legion Sports Bar, where he and former teammate Garry Gilliam are also hosting a food drive to support a local charity. Fans are confident in the team's chances, with many predicting a dramatic finish that will deliver the redemption they've been waiting for.

  • The Seahawks last faced the Patriots in the Super Bowl 10 years ago.
  • The Super Bowl rematch is scheduled for this Sunday.

The players

Monte Michie

An 18-year-old Seahawks fan who vividly remembers the team's last championship meeting with the Patriots.

Stu Michie

Monte's father, who believes the signs are aligned for the Seahawks to get redemption against the team that sent them home last time.

Kam Chancellor

A Seahawks legend who is co-owner of Legion Sports Bar, where he is welcoming fans and hosting a food drive to support a local charity.

Garry Gilliam

A former Seahawks lineman who is co-owner of Legion Sports Bar and is supporting the food drive with Kam Chancellor.

Astrid Michie

A Seahawks fan who believes there will be a dramatic finish with the team winning by three points.

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What they’re saying

“The catch at the end when Jermaine Kearse bobbled it, I thought they were going to win it — bad interception there at the one yard line. It's tough. I hope we beat them pretty bad this time.”

— Monte Michie (recentlyheard.com)

“I feel like for this Super Bowl the signs are aligned somewhat — you got redemption against the team that sent you home last time.”

— Stu Michie, Monte's father (recentlyheard.com)

“I think our defense is the best in the NFL, and if we can pressure Drake Maye, I think the Seahawks will handle business.”

— Monte Michie (recentlyheard.com)

“I feel like there is going to be a kick at the end and we're going to win by three.”

— Astrid Michie (recentlyheard.com)

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

What’s next

The Super Bowl rematch between the Seahawks and Patriots is scheduled for this Sunday.

The takeaway

The Super Bowl rematch between the Seahawks and Patriots has transformed Seattle into a hub of collective anticipation, with businesses capitalizing on the surge of fan enthusiasm and the city's residents eagerly awaiting a chance at redemption after a painful loss a decade ago.