Simply Seattle Drops Seahawks Super Bowl Merch Immediately After Win

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Just minutes after the Seattle Seahawks won the Super Bowl, the local sports apparel company Simply Seattle dropped a new line of merchandise celebrating the team’s championship. The company, known for its fan-driven designs, says it was ready to respond the moment the Seahawks clinched the Lombardi Trophy.

Why it matters

Simply Seattle’s ability to quickly produce and sell commemorative merchandise highlights the lucrative business opportunity for local brands to capitalize on the success of their hometown teams. In a city as passionate about its sports teams as Seattle, the demand for championship gear is high, and companies that can meet that demand in real-time stand to benefit.

The details

Simply Seattle, an apparel company based in downtown Seattle, released a new collection of Seahawks Super Bowl championship merchandise just minutes after the team’s victory. The collection includes a mix of the company’s own fan-driven designs as well as officially licensed Seahawks gear. Fans can purchase the new items in-store ahead of the Seahawks’ victory parade, while online sales will open up to the general public.

• The Seahawks won the Super Bowl on February 9, 2026.
• Simply Seattle dropped its new championship merchandise just minutes after the Seahawks’ victory.

What they’re saying

What’s next

Fans can purchase the new championship merchandise in-store at Simply Seattle’s downtown Seattle location ahead of the Seahawks’ victory parade. Online sales will open up to the general public after the in-store launch.