Marshawn Lynch Celebrates Seahawks' Super Bowl Win in Nike Ad

Former Seahawks star says 'nothing tastes as good as getting your lick back'

Published on Feb. 8, 2026

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In a new Nike ad, former Seattle Seahawks running back Marshawn Lynch celebrated the team's Super Bowl 60 victory over the New England Patriots, referencing the Seahawks' bitter loss to the Patriots in Super Bowl 49 and the sweet taste of revenge.

Why it matters

The ad taps into the Seahawks' redemption story, as they were able to avenge their heartbreaking Super Bowl 49 loss to the Patriots by soundly defeating them in Super Bowl 60. Lynch, a key member of the Seahawks' Super Bowl 48-winning team, has a strong connection to the franchise and its fanbase, making his appearance in the ad particularly meaningful.

The details

In the ad, Lynch says 'Bitter is an acquired taste. That's how you know its not for everybody. But the real ones know where that flavor is. When you get to the bottom of that mug, when there ain't nothing left but that grit, that's where you really appreciate that grind. Because nothing tastes as good as getting your lick back.' This is a clear reference to the Seahawks' loss to the Patriots in Super Bowl 49, when a last-minute interception on the goal line denied them a second championship.

  • The Seahawks defeated the Patriots 29-13 in Super Bowl 60 on February 8, 2026.
  • The Seahawks lost to the Patriots 28-24 in Super Bowl 49 in 2015.

The players

Marshawn Lynch

A former running back for the Seattle Seahawks who was a key member of their Super Bowl 48-winning team.

Pete Carroll

The head coach of the Seattle Seahawks who faced criticism for not running the ball with Marshawn Lynch in the final minutes of Super Bowl 49.

Darrell Bevell

The offensive coordinator of the Seattle Seahawks who faced criticism for the play call that led to the interception in the final minutes of Super Bowl 49.

Russell Wilson

The quarterback of the Seattle Seahawks who threw the interception that sealed their loss in Super Bowl 49.

Malcolm Butler

The New England Patriots cornerback who made the game-winning interception in Super Bowl 49.

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What they’re saying

“Bitter is an acquired taste. That's how you know its not for everybody. But the real ones know where that flavor is. When you get to the bottom of that mug, when there ain't nothing left but that grit, that's where you really appreciate that grind. Because nothing tastes as good as getting your lick back.”

— Marshawn Lynch (Nike)

What’s next

The ad is expected to run during the 2026 NFL season, as the Seahawks look to defend their Super Bowl 60 title.

The takeaway

This Nike ad taps into the Seahawks' redemption story, as the team was able to avenge its heartbreaking Super Bowl 49 loss to the Patriots by soundly defeating them in Super Bowl 60. Marshawn Lynch's appearance in the ad adds an extra layer of meaning, as he was a key part of the Seahawks' previous championship team.