Ben & Jerry's Celebrates Free Cone Day on April 14

Participating shops across North Texas and globally will offer free scoops to customers all day.

Apr. 14, 2026 at 2:05pm

A vibrant, high-contrast silkscreen print featuring a repeated image of a single scoop of Ben & Jerry's ice cream in a bold, neon color palette, conceptually representing the brand's commitment to customer appreciation and social responsibility.Ben & Jerry's annual Free Cone Day celebration brings a burst of colorful, community-driven energy to neighborhoods across the country.Burlington Today

Ben & Jerry's is hosting its annual Free Cone Day on April 14, 2026, where participating Scoop Shops will hand out one free cup or cone of any available flavor from noon to 8 p.m. local time. The tradition started in 1979 when the founders gave away free cones at their original Burlington, Vermont, shop to thank early customers during the brand's first year. This year, the company hopes to distribute more than one million free scoops worldwide.

Why it matters

Free Cone Day has become a beloved annual tradition for Ben & Jerry's, drawing long lines but delivering a day of goodwill and community fun. The event helps the brand connect with customers, build brand loyalty, and generate positive PR and social media engagement.

The details

Customers can visit any participating Ben & Jerry's Scoop Shop on April 14, 2026, and receive one free cup or cone of any available flavor, including dairy-free and vegan options. There is no purchase required, and customers can get back in line for additional free scoops if they wish.

  • The Free Cone Day tradition began in 1979 at the original Ben & Jerry's shop in Burlington, Vermont.
  • This year's Free Cone Day will take place on April 14, 2026.

The players

Ben Cohen

Co-founder of Ben & Jerry's.

Jerry Greenfield

Co-founder of Ben & Jerry's.

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The takeaway

Free Cone Day is a beloved annual tradition that helps Ben & Jerry's connect with customers, build brand loyalty, and generate positive PR and social media engagement. The event's long lines and community spirit demonstrate the enduring appeal of the brand's commitment to social responsibility and customer appreciation.