Cowboys Storylines Dominate Super Bowl Week

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The Dallas Cowboys had a busy week in San Francisco leading up to Super Bowl LX, with several players and coaches making media appearances and generating headlines. Key storylines included Jerry Jones' desire to keep wide receiver George Pickens in Dallas long-term, Dak Prescott's Pro Bowl selection and Comeback Player of the Year nomination, and reactions to the Cowboys playing a game in Brazil in 2026. The team also saw former players Darren Woodson and Jason Witten fall short of Hall of Fame induction.

Why it matters

The Cowboys' prominence during Super Bowl week underscores the team's national profile and the intense interest in America's Team. The various storylines provide insight into the team's offseason plans, star players, and future international expansion.

The details

The Cowboys had an NFL-best eight Pro Bowlers heading into the Super Bowl, and several players and coaches made media appearances on radio row and in other settings. Key storylines included owner Jerry Jones expressing his desire to keep wide receiver George Pickens in Dallas long-term, quarterback Dak Prescott's selection to the Pro Bowl and nomination for Comeback Player of the Year, and reactions to the team playing a game in Brazil in 2026. The team also saw former standouts Darren Woodson and Jason Witten come up short of Hall of Fame induction.

• The Super Bowl was played on February 9, 2026.
• The Cowboys' media appearances took place in the week leading up to the Super Bowl.

What’s next

The Cowboys will look to re-sign George Pickens and continue building around their core of Dak Prescott, CeeDee Lamb, and other Pro Bowlers this offseason. The team's international game in Brazil in 2026 will also be a major focus as they look to expand the Cowboys brand globally.