NATM Vendor Conference Returns as Strategic Hub for Growth Across Appliances, CE, Bedding and High-Performance Audio

Nation's Leading Independent Retailers to Convene in Frisco, TX July 20 - 23 Offering Unmatched Access, Insight and Execution for Vendor Partners

Mar. 30, 2026 at 11:37pm

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A minimalist studio still life photograph featuring a premium audio speaker, a sleek television display, and a modern bedding set arranged elegantly on a clean, monochromatic background, conceptually representing the high-end consumer electronics and home furnishings showcased at the NATM Vendor Conference.The NATM Vendor Conference brings together top brands and independent retailers to showcase the latest innovations in home entertainment, appliances, and bedding.Frisco Today

The National Alliance of Trade Merchants (NATM), the premier buying group representing the nation's most influential independent retailers, today announced its 2026 NATM Vendor Conference, taking place July 20–23 at the Omni Frisco Hotel at The Star in Frisco, Texas. Bringing together senior retail executives and top vendor partners across major and luxury appliances, consumer electronics, bedding, and high-performance audio, the NATM Vendor Conference continues to stand apart as one of the industry's most productive and results-driven events.

Why it matters

Collectively, NATM's member retailers represent more than $8 billion in buying power and reach over 70% of U.S. consumers—offering vendors a rare opportunity to engage directly with decision-makers who drive meaningful sell-through at retail. The organization is comprised of some of the most respected names in independent retail, making the NATM Vendor Conference a strategic hub for growth across key product categories.

The details

The NATM Vendor Conference is designed as an exclusive, invitation-only experience that is intentionally nimble, focused, and retailer-led—ensuring that every interaction is grounded in real-world retail insight and execution. Vendors gain direct, one-on-one access to senior retail decision-makers, high-value focused meetings, real-time insight into consumer trends and retail performance, and a collaborative environment built to strengthen partnerships and drive results.

  • The 2026 NATM Vendor Conference will take place July 20–23 at the Omni Frisco Hotel at The Star in Frisco, Texas.
  • The conference has been an annual event for NATM since its founding in 1970.

The players

NATM

The National Alliance of Trade Merchants is the premier buying group representing the nation's most influential independent retailers.

John Riddle

The Head of NATM, who oversees the organization and its annual vendor conference.

Abt

One of the most respected names in independent retail and a member of the NATM buying group.

ABC Warehouse

One of the most respected names in independent retail and a member of the NATM buying group.

Appliance Factory & Mattress Kingdom

One of the most respected names in independent retail and a member of the NATM buying group.

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What they’re saying

“This is where the NATM Difference comes to life. What sets NATM apart is not just scale—it's the trusted relationships, direct access to decision-makers, and a level of collaboration that actually drives execution. Our members don't just talk strategy—they deliver results on the sales floor.”

— John Riddle, Head of NATM

“NATM is already one of the largest television retailers in the United States, with our members collectively selling over a million units annually. Every television is an audio opportunity. As consumers invest in higher-performance displays, they deserve an audio experience that matches. That's where our members excel—pairing high-performance televisions with the right sound solutions, from soundbars to fully immersive systems.”

— John Riddle, Head of NATM

What’s next

The 2026 NATM Vendor Conference will take place July 20-23 at the Omni Frisco Hotel at The Star in Frisco, Texas. Vendors interested in participating can learn more and request an invitation at www.natmvendor.com.

The takeaway

The NATM Vendor Conference is a strategic hub for growth across key product categories like appliances, consumer electronics, bedding, and high-performance audio. By bringing together the nation's leading independent retailers with top vendor partners, the event offers unmatched access, insight, and execution to drive meaningful results at retail.