XENOM Offers 20% Discount for CrossFit Affiliate Members

New fitness competition partners with CrossFit gyms for upcoming events in Dallas and London.

Apr. 17, 2026 at 4:38pm

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A cubist, geometric painting depicting fragmented, overlapping images of CrossFit athletes in motion, conceptually representing the accessibility and inclusivity of the new XENOM competition series.XENOM's partnership with CrossFit affiliates aims to bring elite-level fitness competition to the grassroots athletes who train at the heart of the sport.Dallas Today

XENOM, a new CrossFit competition series, is offering a 20% discount on registration fees for members of CrossFit affiliate gyms for its upcoming events in Dallas, Texas on June 27-28 and in London, UK on August 29-30.

Why it matters

This partnership between XENOM and the CrossFit affiliate network aims to make the new elite-level fitness competition more accessible to the grassroots athletes who train at local CrossFit gyms, the foundation of the sport.

The details

XENOM, dubbed the 'Decathlon of Fitness', will feature 10 standardized events over two days where athletes will be scored based on an Elite Performance Index. XENOM will be distributing unique registration codes to CrossFit affiliates so their members can access the 20% discount when signing up for the Dallas or London competitions.

  • The first XENOM competition will take place on June 27-28 in Dallas, Texas.
  • The London XENOM event is scheduled for August 29-30.

The players

XENOM

A new CrossFit competition series that will test athletes across 10 standardized events over two days.

Keith Barlow

Founder and CEO of XENOM, who stated that this partnership aims to recognize the contribution of CrossFit affiliates and make it easier for their athletes to compete at the elite level.

CrossFit Affiliates

The local gyms and training centers that form the foundation of the CrossFit community and develop the capacity, discipline, and skill set of the sport's athletes.

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What they’re saying

“CrossFit affiliates are the foundation of this sport. They are where athletes develop the capacity, discipline, and skill set that XENOM is designed to test.”

— Keith Barlow, Founder and CEO of XENOM

What’s next

Registration for the Dallas XENOM competition is currently open, while tickets for the London event will go on sale next week.

The takeaway

This partnership between the new XENOM competition series and the network of local CrossFit affiliates demonstrates an effort to make elite-level fitness events more accessible to the grassroots athletes who train at the heart of the sport.