Stars CEO Alberts Discusses Playoff Scheduling, Team Growth

Dallas Stars executive talks NHL postseason logistics, franchise turnaround, and more.

Apr. 17, 2026 at 1:40pm

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A cubist, geometric painting depicting a Dallas Stars hockey game, with sharp, overlapping planes of green, black, and white representing the dynamic action on the ice.The Dallas Stars' CEO navigates the complex logistics of the NHL postseason, balancing the team's recent success with a vision for long-term growth.Dallas Today

Dallas Stars CEO Brad Alberts joined a local radio show to discuss the challenges of NHL playoff scheduling, the team's recent success and growth, and other aspects of running the franchise. Alberts noted that even team executives are kept in the dark about playoff start times until the league makes official announcements, and he has frequently pushed back on late puck drops for Stars games. Alberts also reflected on the team's turnaround since he took over in 2011, as well as topics like season ticket pricing, arena renovations, and the team's minor league affiliate.

Why it matters

As one of the most visible and influential figures in the Dallas Stars organization, Alberts' comments provide insight into the inner workings of an NHL franchise, the challenges of managing a team during the high-stakes playoff season, and the Stars' efforts to build on their recent success and grow their fanbase in a competitive sports market.

The details

Alberts joined the "Spits and Suds" radio show to discuss a range of topics related to the Stars' operations. He noted that even team executives are not informed of playoff start times until the league makes official announcements, something he has frequently pushed back on due to late puck drops for Stars games. Alberts reflected on the team's significant turnaround since he took over as CEO in 2011, saying he does not take the current winning era for granted. He also discussed factors like season ticket pricing, the status of renovations at the American Airlines Center, the upcoming Stadium Series game, and the team's minor league affiliate, the Texas Stars.

  • Alberts became the Dallas Stars CEO in 2011.

The players

Brad Alberts

The CEO of the Dallas Stars NHL franchise.

Gavin Spittle

The host of the "Spits and Suds" radio show that interviewed Alberts.

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What they’re saying

“Even team executives are kept in the dark regarding playoff schedules until official league announcements.”

— Brad Alberts, CEO, Dallas Stars

“I do not take the current winning era for granted.”

— Brad Alberts, CEO, Dallas Stars

The takeaway

Alberts' comments provide a behind-the-scenes look at the operational challenges and strategic priorities of running an NHL franchise, underscoring the need for adaptability and a long-term vision as the Stars aim to build on their recent success and grow their fanbase in the Dallas-Fort Worth market.