VertexOne Appoints Former Vertafore Exec as Its New CEO

Tracey Brown joins VertexOne, a leading provider of cloud software for the energy and utility industry.

Apr. 14, 2026 at 12:25am

Got story updates? Submit your updates here. ›

A sleek, minimalist metal sculpture or abstract object in shades of silver and grey, floating against a plain white background and dramatically lit to convey a sense of precision, sophistication, and forward momentum in the technology and energy sectors.VertexOne's new CEO Tracey Brown brings a wealth of experience in navigating complex, regulated industries and aligning strategy with execution to drive transformative change.Dallas Today

Dallas-based VertexOne, a leading provider of cloud software 'designed to revolutionize the customer experience within the energy and utility industry,' has appointed Tracey Brown as its new chief executive officer, effective immediately. Brown joins VertexOne with more than two decades of executive leadership experience, including most recently at Vertafore, an Ohio-based global tech company serving the insurance industry.

Why it matters

VertexOne is positioned to shape the next chapter of the utility and energy sector as it accelerates its digital transformation, driven by rising customer expectations, increased regulatory pressure, and necessary operational efficiency. Brown's appointment aims to deepen client experience, strengthen execution, and advance the innovation roadmap that defines VertexOne's future.

The details

Brown's background spans P&L leadership, organizational transformation, and human capital management in complex, regulated environments. She is joining VertexOne as the utility and energy sector accelerates its digital transformation, driven by rising customer expectations, increased regulatory pressure, and necessary operational efficiency. The new CEO will focus on deepening client experience, strengthening execution, and advancing the innovation roadmap that defines VertexOne's next chapter.

  • Tracey Brown was appointed as VertexOne's new CEO effective immediately.
  • Andrew Jornod left the top post in December after nearly 11 years leading the company.

The players

Tracey Brown

The new CEO of VertexOne, with more than two decades of executive leadership experience, including most recently at Vertafore, an Ohio-based global tech company serving the insurance industry.

Brad Almond

Board member and interim CEO at VertexOne, who said the company conducted a thorough search and found Tracey Brown to be the leader VertexOne needs.

Andrew Jornod

The former CEO of VertexOne, who left the top post in December after nearly 11 years leading the company and now remains a strategic advisor.

Keith Pennell

The managing partner of VertexOne's principal investor, DFW Capital Partners, who expressed excitement about Tracey Brown's leadership and confidence in her ability to accelerate VertexOne's growth.

VertexOne

A leading provider of cloud software 'designed to revolutionize the customer experience within the energy and utility industry,' based in Dallas, Texas.

Got photos? Submit your photos here. ›

What they’re saying

“VertexOne has been on a steady path, deepening our operational capabilities, strengthening our focus on client success, and building the world-class execution capability our clients depend on. Tracey brings the leadership to advance that direction. Her ability to navigate organizational complexity, build aligned teams, and commit for the long term made her the standout choice.”

— Brad Almond, Board member and interim CEO at VertexOne

“I'm thrilled to join VertexOne. I've spent my career stepping into complex, regulated environments where aligning people, strategy, and execution can unlock, not just growth, but potential for industry transformation. VertexOne is positioned to shape what the industry's next chapter looks like, and that's an opportunity I'm fully committed to.”

— Tracey Brown, New CEO of VertexOne

“We're excited to welcome Tracey and are confident she brings the leadership and operational depth to accelerate VertexOne's growth.”

— Keith Pennell, Managing partner of VertexOne's principal investor, DFW Capital Partners

What’s next

VertexOne said it has more than three decades of experience and 400 customers in the cloud, providing a wide range of innovative solutions for digital transformation, revenue optimization, and data-driven efficiency operations for utilities, energy retailers, and energy transition providers. Under Tracey Brown's leadership, the company is poised to further expand its offerings and customer base in the rapidly evolving utility and energy sector.

The takeaway

Tracey Brown's appointment as VertexOne's new CEO signals the company's commitment to driving innovation and transformation in the utility and energy industry. Her extensive experience in complex, regulated environments and focus on aligning people, strategy, and execution will be crucial as VertexOne seeks to shape the industry's next chapter and deliver enhanced customer experiences.