Glossier to close NorthPark Center store in Dallas amid national pullback

The New York-based beauty brand is shuttering nine stores over the next two years as it shifts focus to online sales.

Apr. 13, 2026 at 7:35pm

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A minimalist studio still life photograph featuring a closed makeup compact, a glass perfume bottle, and a small stack of beauty product boxes in muted shades of pink, beige, and gray against a clean white background, conceptually representing the decline of physical retail stores in the beauty industry.The closure of the Glossier store at NorthPark Center in Dallas reflects the broader challenges facing traditional brick-and-mortar retailers as consumer shopping habits shift toward online channels.Dallas Today

Glossier, the popular direct-to-consumer beauty brand, is closing its store at NorthPark Center in Dallas as part of a broader pullback that will see the company shutter nine locations nationwide over the next two-plus years. The New York-based company opened the Dallas store in 2024, marking its only physical presence in Texas, but is now focusing more on its online shopping options amid shifting consumer preferences.

Why it matters

The closure of the Glossier store at NorthPark is the latest example of a retail brand struggling to maintain a physical footprint as more shopping moves online. It also reflects the broader challenges facing traditional brick-and-mortar retailers, with high-profile names like Saks, Macy's, and Kohl's all closing stores in recent years, including in the North Texas region.

The details

Glossier opened its NorthPark Center store in 2024, marking the brand's only physical location in Texas. The company, which launched in 2014 as a direct-to-consumer beauty brand focused on a digitally native customer base, had expanded to about a dozen physical shops before deciding to shutter nine of them, including the Dallas store, over the next two-plus years.

  • Glossier opened its NorthPark Center store in Dallas in 2024.
  • The company announced plans to close nine stores, including the Dallas location, over the next two-plus years.

The players

Glossier

A New York-based direct-to-consumer beauty brand that launched in 2014 and expanded to about a dozen physical stores before deciding to close nine of them, including its location at NorthPark Center in Dallas.

NorthPark Center

A prominent shopping mall in Dallas, Texas, where Glossier opened one of its physical retail stores in 2024.

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The takeaway

The closure of the Glossier store at NorthPark Center reflects the ongoing challenges facing traditional brick-and-mortar retailers as consumer shopping habits continue to shift toward online channels. This trend has led to high-profile store closures by major brands across the country, including in the North Texas region.