Dallas Cowboys Owners Weigh in on Bad Bunny's Controversial Super Bowl Halftime Show

CeeDee Lamb discusses the team's partnership with USAA and calls for the return of George Pickens.

Published on Feb. 13, 2026

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In the lead-up to one of the most controversial halftime shows in NFL history, the Bad Bunny extravaganza, there was online speculation that Dallas Cowboys owner Jerry Jones and his family were not fans of the Puerto Rican superstar's performance. However, the Jones family has now shared their thoughts on the show, which featured a limited-edition streetwear collaboration with all 32 NFL teams.

Why it matters

The Dallas Cowboys are one of the most valuable and high-profile franchises in the NFL, and the Jones family's opinion on major events like the Super Bowl halftime show carries significant weight. Their reaction provides insight into the broader reception of Bad Bunny's performance, which generated both praise and criticism for its unconventional approach.

The details

CeeDee Lamb, the Cowboys' star wide receiver, discussed the team's partnership with USAA and also called for the return of wide receiver George Pickens to the team. The Bad Bunny halftime show featured the artist's "Super Tazón" and "Concho" collections, which included apparel for all 32 NFL teams with bold graphics and plushies.

  • The Bad Bunny halftime show took place during Super Bowl LX on February 12, 2026.

The players

Jerry Jones

The owner of the Dallas Cowboys NFL franchise.

CeeDee Lamb

The star wide receiver for the Dallas Cowboys.

George Pickens

A wide receiver who previously played for the Dallas Cowboys.

Bad Bunny

A Puerto Rican singer and rapper who performed the controversial halftime show at Super Bowl LX.

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What they’re saying

“CeeDee Lamb talks all things Dallas Cowboys and his partnership with USAA.”

— CeeDee Lamb, Dallas Cowboys Wide Receiver (El Paso Times)

The takeaway

The Dallas Cowboys owners' reaction to the Bad Bunny halftime show provides insight into the broader reception of the performance, which generated both praise and criticism for its unconventional approach. Meanwhile, the team's star wide receiver, CeeDee Lamb, discussed the Cowboys' partnership with USAA and called for the return of former teammate George Pickens.