Mavericks Hire CAA Sports to Secure Naming Rights Partner for Future Arena

Mavericks owner Miriam Adelson and governor Patrick Dumont remain committed to building a new arena in Dallas.

Published on Feb. 11, 2026

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The Dallas Mavericks have announced they are collaborating with Creative Artists Agency (CAA Sports) to find a new naming-rights partner and secure other corporate sponsorships as they prepare to move into a new arena within the next decade. The Mavericks' lease at the American Airlines Center expires in 2031, and the team is considering two potential sites - one downtown and another at the Valley View Center off Interstate 635 in North Dallas - for their future home.

Why it matters

The Mavericks' search for a naming-rights partner and other corporate sponsorships is a key step in their plans to build a new, basketball-only arena in Dallas. This move comes amid a period of significant change for the franchise, including a controversial trade of star player Luka Dončić and the drafting of top prospect Cooper Flagg. Securing the right corporate partnerships will be crucial to financing the new arena and ensuring the Mavericks' long-term future in Dallas.

The details

The Mavericks have shared the American Airlines Center with the NHL's Dallas Stars since 2001, but the relationship between the two teams has deteriorated due to a legal dispute over a $300 million renovation deal. The Mavericks have maintained they want a basketball-only arena, and they are working with the city of Dallas to identify a 30- to 50-acre tract of land for the new facility. Mavericks owner Miriam Adelson and governor Patrick Dumont remain committed to the franchise's future in Dallas, despite a report that minority owner Mark Cuban had interest in partnering with an investment group to buy back a majority stake.

  • The Mavericks' lease at the American Airlines Center expires in 2031.
  • The team hopes to decide on the location for their new arena by July 1.

The players

Miriam Adelson

The owner of the Dallas Mavericks, with an estimated net worth of $37.9 billion according to Forbes.

Patrick Dumont

The governor of the Dallas Mavericks and Adelson's son-in-law.

Mark Cuban

The former majority owner of the Dallas Mavericks, who reportedly has interest in partnering with an investment group to buy back a majority stake in the team.

Rick Welts

The CEO of the Dallas Mavericks, who is a client of CAA Sports.

Cooper Flagg

The top draft pick of the Dallas Mavericks, who is also a CAA Sports client and a top contender for the NBA's Rookie of the Year award.

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What they’re saying

“We have an ambitious vision for the future of the Dallas Mavericks. The opportunity ahead of us is significant. CAA Sports brings global expertise, deep industry relationships and a strong track record of delivering transformational partnerships for top echelon sports properties. They are the right teammate as we move into this next chapter.”

— Rick Welts, CEO, Dallas Mavericks (Dallas Mavericks)

What’s next

The Mavericks hope to decide on the location for their new arena by July 1, 2026.

The takeaway

The Mavericks' search for a naming-rights partner and other corporate sponsorships is a critical step in their plans to build a new, basketball-only arena in Dallas. This move reflects the franchise's commitment to securing its long-term future in the city, despite a period of significant change and uncertainty surrounding the team.