Studio 6 Expands Extended Stay Footprint with 35+ New Locations in 2026

G6 Hospitality, parent company of Motel 6 and Studio 6, announces significant growth for the extended-stay brand.

Apr. 17, 2026 at 5:49pm

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A high-end, photorealistic studio still-life photograph featuring a stack of clean, modern hotel room keys in muted metallic tones, arranged elegantly on a solid grey seamless background, conceptually representing the growth of the extended-stay hotel industry.The expansion of Studio 6's extended-stay footprint reflects the growing demand for reliable, long-term accommodations that cater to the evolving needs of business travelers and mobile workforces.Carrollton Today

G6 Hospitality, the parent company of Motel 6 and Studio 6, has announced the opening of 35+ new Studio 6 locations in the first quarter of 2026. These new properties, a mix of conversions and new builds, are spread across markets with strong business travel, workforce mobility, and long-term guest demand, solidifying Studio 6's position as one of the fastest-growing extended-stay brands in the U.S.

Why it matters

The extended-stay segment has emerged as one of the most resilient and attractive categories within the U.S. lodging industry, driven by stable demand, lower operating costs, and efficient operating models. This expansion by Studio 6 reflects the brand's ability to capitalize on these industry trends and strengthen its presence in high-demand markets.

The details

The new Studio 6 locations launched in 2026 were added in Birmingham, Sacramento, Fort Myers, Chicago, Washington, D.C., Minneapolis, Rochester, Buffalo, Cincinnati, El Paso, Memphis, Oklahoma City, Milwaukee, Fresno, Jacksonville, and Seattle. G6 Hospitality continues to invest in technology and operational initiatives, including G6 Marketplace, an integrated procurement platform for owners, Protect24.ai to enhance on-property safety, and bookable Early Check-In as an added revenue opportunity for franchisees, aimed at simplifying operations, improving efficiency, and supporting franchisee success across its network.

  • G6 Hospitality announced the opening of 35+ new Studio 6 locations in the first quarter of 2026.

The players

G6 Hospitality

The parent company of Motel 6 and Studio 6, a leading economy lodging franchisor with nearly 1,500 locations in the United States and Canada.

Sonal Sinha

The CEO of G6 Hospitality.

Anuj Ladha

The Vice President of G6 Hospitality.

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What they’re saying

“Continued expansion allows us to strengthen our presence in high-demand markets and better serve the evolving needs of long-term travelers. We appreciate our franchise partners' support as we focus on delivering reliable, comfortable, and affordable stays for our guests.”

— Sonal Sinha, CEO, G6 Hospitality

“We are seeing strong demand for extended-stay accommodations across several of our priority markets, particularly in locations driven by workforce mobility and long-term travel needs. Our focus remains on working closely with franchise partners to identify the right opportunities and onboard new properties efficiently, while maintaining the consistency and value that Studio 6 is known for.”

— Anuj Ladha, Vice President, G6 Hospitality

What’s next

G6 Hospitality will continue to work with franchise partners to identify new opportunities for Studio 6 expansion in high-demand markets, while also investing in technology and operational initiatives to support franchisee success.

The takeaway

The rapid growth of Studio 6's extended-stay footprint reflects the brand's ability to capitalize on the resilient and attractive extended-stay segment, which has become a key driver of industry expansion. This expansion strengthens Studio 6's presence in high-demand markets and positions the brand to better serve the evolving needs of long-term travelers.