Studio 6 Expands Extended-Stay Footprint with 35+ New Locations in 2026

The budget hotel brand continues rapid growth, targeting high-demand markets across the U.S.

Apr. 17, 2026 at 5:37pm

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A photorealistic studio still-life photograph featuring a polished, geometric metal model of a hotel building on a clean, white background, symbolizing the growth and development of the Studio 6 brand.A sleek, minimalist representation of the rapid expansion of the Studio 6 extended-stay hotel brand.Carrollton Today

G6 Hospitality, the parent company of Motel 6 and Studio 6, announced the opening of over 35 new Studio 6 locations in the first quarter of 2026. The expansion solidifies Studio 6's position as one of the fastest-growing extended-stay hotel brands in the United States, with new properties opening in markets driven by business travel, workforce mobility, and long-term guest demand.

Why it matters

The extended-stay hotel segment has emerged as one of the most resilient and attractive categories within the U.S. lodging industry, benefiting from consistently high occupancy and longer average lengths of stay. Studio 6's rapid expansion reflects the brand's ability to capitalize on this growing demand for affordable, comfortable accommodations that cater to the needs of long-term travelers.

The details

The new Studio 6 locations were added in markets such as Birmingham, Sacramento, Fort Myers, Chicago, Washington, D.C., Minneapolis, Rochester, Buffalo, Cincinnati, El Paso, Memphis, Oklahoma City, Milwaukee, Fresno, Jacksonville, and Seattle. These include a mix of conversions and new builds across high-demand areas. G6 Hospitality continues to invest in technology and operational initiatives, including an integrated procurement platform, enhanced on-property safety, and added revenue opportunities for franchisees.

  • G6 Hospitality announced the opening of 35+ new Studio 6 locations in the first quarter of 2026.

The players

G6 Hospitality LLC

The leading economy lodging franchisor, with nearly 1,500 locations under the Motel 6 and Studio 6 brands in the United States and Canada.

Sonal Sinha

CEO of G6 Hospitality.

Anuj Ladha

Vice President of G6 Hospitality.

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What they’re saying

“Continued expansion allows us to strengthen our presence in high-demand markets and better serve the evolving needs of long-term travelers. We appreciate our franchise partners' support as we focus on delivering reliable, comfortable, and affordable stays for our guests.”

— Sonal Sinha, CEO of G6 Hospitality

“We are seeing strong demand for extended-stay accommodations across several of our priority markets, particularly in locations driven by workforce mobility and long-term travel needs. Our focus remains on working closely with franchise partners to identify the right opportunities and onboard new properties efficiently, while maintaining the consistency and value that Studio 6 is known for.”

— Anuj Ladha, Vice President, G6 Hospitality

What’s next

G6 Hospitality plans to continue its rapid expansion of the Studio 6 brand, focusing on identifying high-demand markets and working closely with franchise partners to efficiently onboard new properties.

The takeaway

Studio 6's aggressive growth strategy reflects the strong demand for affordable, extended-stay accommodations, particularly in markets driven by business travel and workforce mobility. As the extended-stay segment emerges as a resilient and attractive category within the U.S. lodging industry, Studio 6's expansion positions the brand to capitalize on this trend and better serve the evolving needs of long-term travelers.