MNTN Reports Strong Q4 and Full-Year 2025 Results

Connected TV advertising platform sees continued adoption, profitability gains, and customer growth

Published on Feb. 11, 2026

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MNTN, a software platform specializing in connected television (CTV) advertising, reported strong fourth-quarter and full-year 2025 results that reflected continued adoption of its 'performance TV' offerings by small and mid-sized businesses. The company saw revenue growth, margin expansion, and a larger customer base, while also highlighting ongoing product initiatives centered on automation and artificial intelligence.

Why it matters

MNTN's results demonstrate the growing importance of CTV advertising, particularly among small and mid-sized businesses looking to drive measurable performance outcomes. The company's focus on ease of use, automation, and AI-powered tools suggests it is well-positioned to capitalize on the shift towards streaming TV as a key marketing channel.

The details

In the fourth quarter, MNTN reported revenue of $87.1 million, up 36% year-over-year after adjusting for a divestiture. Full-year revenue was $290.1 million, also up 36% on an adjusted basis. Profitability measures improved, with fourth-quarter gross margin rising to 82% and full-year gross margin increasing to 77%. The company ended the quarter with 3,632 active PTV customers, representing 63% year-over-year growth. MNTN also highlighted strong customer retention and expansion, with an expansion rate 'well north of 115%.' The company invested in sales and marketing, adding 53 new hires largely in November, with the goal of driving additional revenue from both new and existing customers.

  • MNTN reported fourth-quarter and full-year 2025 results on February 11, 2026.
  • The company added 53 new hires, primarily in sales and marketing roles, in November 2025.

The players

MNTN

A software platform specializing in connected television (CTV) advertising, offering marketers tools to plan, launch and measure streaming TV campaigns.

Chris Innes

Chief Financial Officer of MNTN.

Mark Douglas

Chief Executive Officer of MNTN.

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