Kendra Scott Brings Southern-Chic Bar to Nashville

The jewelry designer's new hospitality venture, Yellow Rose, features Beau's Bar with custom cocktails and live music.

Apr. 17, 2026 at 10:31pm

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A brightly colored, high-contrast silkscreen print of a single, iconic cowboy boot repeated in a tight grid pattern, utilizing flat, vibrant neon color palettes and heavy black photographic outlines to turn an everyday Southern lifestyle item into modern pop art.Kendra Scott's new Southern-chic bar in Nashville blends her Texas-inspired aesthetic with the city's vibrant music and cocktail culture.Today in Nashville

Jewelry designer Kendra Scott has expanded her lifestyle brand Yellow Rose into the hospitality space with the opening of Beau's Bar, a Southern-chic saloon in Nashville, Tennessee. The new storefront marks Yellow Rose's first location outside of Texas and features bespoke cocktails, live country music performances, and Western-inspired decor that reflects Scott's Texas roots.

Why it matters

Kendra Scott's move into hospitality represents a strategic expansion of her lifestyle brand, allowing her to create a more immersive brand experience for customers beyond just accessories. The Nashville location also taps into the city's thriving music and cocktail culture, positioning Yellow Rose as a destination for locals and tourists alike.

The details

Beau's Bar at the Yellow Rose Nashville storefront offers a selection of custom cocktails made with local whiskey and served with unique accoutrements like caviar and potato chips. The space also hires singers to perform country music live, allowing guests to shop and drink while enjoying the sounds of Nashville. The decor features Western-inspired elements like customizable cowboy hats and boots, as well as custom stained glass and painted guitar cases that reflect the city's creative spirit.

  • Yellow Rose opened its first location outside of Texas in March 2026 in Nashville, Tennessee.

The players

Kendra Scott

The founder of the Kendra Scott lifestyle brand, which has expanded into hospitality with the opening of the Yellow Rose storefront and Beau's Bar in Nashville.

Josh Hendrix

The artist who created the custom stained glass for the windows of the Yellow Rose Nashville location.

James Willis

The artist who painted the guitar cases that add character and authenticity to the Yellow Rose Nashville store.

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What they’re saying

“Texas has always been at the heart of everything I create, and with Yellow Rose and Beau's Bar, I wanted to bring that spirit to life in a way that feels both personal and shared.”

— Kendra Scott, Founder, Kendra Scott

“What I love most about bringing Yellow Rose to Nashville is creating a space where people can come together, feel at home, and experience hospitality in a thoughtful, curated way.”

— Kendra Scott, Founder, Kendra Scott

The takeaway

Kendra Scott's expansion into hospitality with the opening of Yellow Rose and Beau's Bar in Nashville represents a strategic move to create a more immersive brand experience for customers. By blending her Texas-inspired aesthetic with the vibrant music and cocktail culture of Nashville, Scott is positioning Yellow Rose as a destination that celebrates the local community while staying true to her brand's roots.