Hardee's Introduces New Prime Rib Menu Items

The Prime Experience delivers satisfying new breakfast, lunch, and dinner options.

Apr. 15, 2026 at 12:23pm

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A high-end, photorealistic studio still-life photograph featuring a prime rib steak, a golden-brown biscuit, and a glass of iced coffee on a clean, monochromatic background, conceptually representing the premium quality and craftsmanship of Hardee's new Prime Rib menu items.Hardee's new Prime Rib menu items showcase the brand's commitment to premium ingredients and satisfying flavors for hardworking customers.Franklin Today

Hardee's is launching a new limited-time Prime Rib menu platform, featuring the Prime Rib Burger, Prime Rib Breakfast Burrito, and Prime Rib Biscuit. The brand is also introducing a lineup of new sweet treats like the Star-Spangled Biscuit, Mocha Freeze, and Triple Berry platform.

Why it matters

The new Prime Rib offerings aim to provide Hardee's customers with high-quality, premium menu items that can fuel them throughout the day, from breakfast to dinner. This aligns with the brand's focus on satisfying the appetites of hardworking people.

The details

The Prime Rib Burger features a 100% Angus beef patty topped with prime rib dipped in signature au jus, garlic cheddar sauce, and grilled onions on a toasted brioche bun. The Prime Rib Breakfast Burrito includes tender prime rib, hash rounds, egg, and cheese, while the Prime Rib Biscuit pairs prime rib with a made-from-scratch biscuit, American cheese, and a fried egg. Hardee's is also launching new sweet treats like the Star-Spangled Biscuit, Mocha Freeze, and a Triple Berry platform of tea, sparkler, and hand-scooped shake.

  • The Prime Experience menu items will launch on April 15, 2026.

The players

Hardee's

A quick-service restaurant chain known for its charbroiled burgers, Made From Scratch Biscuits, and Hand-Breaded Chicken Tenders. Hardee's operates more than 1,400 restaurants in 31 states.

Sarah Breymaier

Vice president of marketing at Hardee's.

CKE Restaurants Holdings, Inc.

The privately held parent company of Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC, which franchise, own, and operate the two quick-service brands.

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What they’re saying

“The star of this lineup is the technique and quality. We've taken one of the most iconic cuts of beef and reimagined it across our entire menu.”

— Sarah Breymaier, Vice president of marketing at Hardee's

“We know our guests need their meals to work as hard as they do, all day long. By accompanying our Prime Rib items with new favorites like the Mocha Freeze and Triple Berry platform, we're making sure Hardee's remains a go-to destination for quality at any hour.”

— Sarah Breymaier, Vice president of marketing at Hardee's

What’s next

Hardee's is offering My Rewards members the chance to try the new Prime Rib Burger for $5.99 through the Hardee's app for a limited time.

The takeaway

Hardee's is expanding its menu with high-quality, premium prime rib offerings and new sweet treats, demonstrating the brand's commitment to providing satisfying food options that can fuel hardworking customers throughout the day.