Greenville Approves New Downtown Boutique Hotel

Next steps include securing permits and finalizing construction plans.

Apr. 17, 2026 at 6:12pm

A high-end, photorealistic studio still-life photograph featuring a collection of premium, polished objects arranged elegantly on a clean, monochromatic seamless background, conceptually representing the abstract concepts of corporate strategy, finance, risk, and markets in Greenville's downtown development.The approval of a new boutique hotel in Greenville's thriving downtown signals continued investment and growth in the city's hospitality sector.Greenville Today

The city of Greenville has approved plans for a new 17-room boutique hotel called South Main Social to be built in the downtown area near Falls Park. The hotel will occupy a building that previously housed the Café & Then Some restaurant, which recently closed. Developers are now focused on securing the necessary permits and finalizing construction plans before breaking ground on the project.

Why it matters

The addition of a new boutique hotel in Greenville's thriving downtown district is seen as a positive development, as it will provide more accommodation options for visitors and further contribute to the area's economic vitality. The hotel's proximity to popular attractions like Falls Park and the Bon Secours Wellness Arena is also expected to make it an attractive option for tourists.

The details

The South Main Social boutique hotel will feature 17 guest rooms and is planned for a building that previously housed the Café & Then Some restaurant. Developers were drawn to the location due to its close proximity to Main Street and the Bon Secours Wellness Arena. With the city's approval now secured, the next steps involve obtaining the necessary permits and finalizing construction plans before breaking ground on the project.

  • Café & Then Some announced the end of their run, prompting developer interest in the building.
  • On April 1, 2026, a time-lapse video was captured of a new sign for South Main Social going up near Falls Park in downtown Greenville.
  • The city of Greenville approved plans for the new 17-room boutique hotel in April 2026.

The players

South Main Social

The new 17-room boutique hotel planned for downtown Greenville, occupying a building that previously housed the Café & Then Some restaurant.

Café & Then Some

The restaurant that previously occupied the building that will now house the new South Main Social boutique hotel.

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What’s next

The next steps for the South Main Social boutique hotel project include securing the necessary permits and finalizing construction plans before breaking ground.

The takeaway

The approval of the new South Main Social boutique hotel in Greenville's thriving downtown district is a positive development that will provide more accommodation options for visitors and contribute to the area's economic vitality. The hotel's proximity to popular attractions makes it an attractive option for tourists.