Super Bowl 60 Sets NBC Viewership Record

Seattle's win over New England draws 124.9 million average viewers across NBC platforms, just shy of last year's all-time high.

Published on Feb. 11, 2026

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Super Bowl LX, which saw the Seattle Seahawks defeat the New England Patriots 29-13, drew an average of 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+. While this fell just short of the 127.7 million who watched the 2025 Super Bowl on Fox, it still represents the most-watched program in NBC's history.

Why it matters

The Super Bowl remains the most-watched annual television event, with networks vying to secure the broadcast rights and advertisers paying top dollar for coveted commercial airtime. NBC's ability to attract over 124 million viewers demonstrates the continued popularity and cultural significance of the NFL's championship game.

The details

Super Bowl LX's viewership of 124.9 million fell just shy of the record 127.7 million viewers who watched the 2025 Super Bowl on Fox, where the Philadelphia Eagles defeated the Kansas City Chiefs. The NBC broadcast, which featured the Seattle Seahawks' 29-13 win over the New England Patriots, was distributed across the network's various platforms including the main NBC channel, its streaming service Peacock, Spanish-language network Telemundo, NBC Sports Digital, and the NFL's own streaming service, NFL+.

  • Super Bowl LX took place on February 11, 2026.

The players

Seattle Seahawks

The Seattle Seahawks are an American professional football team based in Seattle, Washington. They compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) West division.

New England Patriots

The New England Patriots are an American professional football team based in the Greater Boston region. They compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) East division.

Philadelphia Eagles

The Philadelphia Eagles are an American professional football team based in Philadelphia, Pennsylvania. They compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division.

Kansas City Chiefs

The Kansas City Chiefs are an American professional football team based in Kansas City, Missouri. They compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division.

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The takeaway

The continued strong viewership for the Super Bowl, even as consumer viewing habits evolve, underscores the event's status as a cultural phenomenon and must-see television. Networks will continue to compete aggressively for the rights to broadcast the game, which remains a prime advertising platform for brands seeking to reach a massive audience.