- Today
- Holidays
- Birthdays
- Reminders
- Cities
- Atlanta
- Austin
- Baltimore
- Berwyn
- Beverly Hills
- Birmingham
- Boston
- Brooklyn
- Buffalo
- Charlotte
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dallas
- Denver
- Detroit
- Fort Worth
- Houston
- Indianapolis
- Knoxville
- Las Vegas
- Los Angeles
- Louisville
- Madison
- Memphis
- Miami
- Milwaukee
- Minneapolis
- Nashville
- New Orleans
- New York
- Omaha
- Orlando
- Philadelphia
- Phoenix
- Pittsburgh
- Portland
- Raleigh
- Richmond
- Rutherford
- Sacramento
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- San Jose
- Seattle
- Tampa
- Tucson
- Washington
Beaverton Today
By the People, for the People
NATPAT Launches Baby Buzz Spray, Its First Insect Repellent Spray, at Target
The natural children's wellness brand expands beyond its signature wearable patch format with a DEET-free, baby-friendly spray.
Apr. 13, 2026 at 1:00pm
Got story updates? Submit your updates here. ›
NATPAT's new Baby Buzz Spray insect repellent brings the brand's commitment to natural, baby-friendly wellness solutions to a convenient spray format.Beaverton TodayNATPAT, the natural children's wellness brand behind the BuzzPatch insect repellent patch, is expanding its product line with the launch of Baby Buzz Spray, its first spray-format repellent, in the baby section at Target stores nationwide. Formulated with all-natural ingredients and developed with a baby-specific scent profile, the spray format is designed to be gentle on sensitive skin and accessible for caregivers on the go.
Why it matters
The launch of Baby Buzz Spray marks NATPAT's continued expansion into the broader baby and toddler wellness category, going beyond its signature wearable patch format to offer families a new chemical-free insect repellent option. As parents seek out more natural solutions for their children, NATPAT's focus on clean ingredients and accessible design positions the brand to meet growing demand for non-toxic baby products.
The details
Baby Buzz Spray was developed with families in mind across every detail, including a formulation free from DEET and synthetic chemicals, and a baby-specific scent profile designed to be gentle on sensitive skin. The product's packaging also reflects NATPAT's design-forward identity, crafted to feel intentional on a nursery shelf.
- Baby Buzz Spray will be available on Sunday, April 12, 2026 at Target stores nationwide and online.
The players
NATPAT
A natural children's wellness brand that creates wellness patches using natural essential oils for people and pets. The company was founded by parents seeking chemical-free solutions for their children and has since expanded into pet wellness.
Michael Jankie
The Co-Founder and CEO of NATPAT.
Target
A major retail chain where Baby Buzz Spray will be available.
What they’re saying
“We've always believed that products made for babies should be held to a higher standard, in what goes in them, and in how they're made. Baby Buzz Spray brings everything our community expects from us, clean ingredients, beautiful design, a scent babies actually tolerate, into a format that fits how families move through the world.”
— Michael Jankie, Co-Founder and CEO of NATPAT
What’s next
As NATPAT's first non-patch product, the launch of Baby Buzz Spray represents a strategic expansion for the brand into the broader baby and toddler wellness category. The company is likely to continue developing new product formats and formulations to meet the growing demand for natural, chemical-free solutions for families.
The takeaway
NATPAT's launch of Baby Buzz Spray at Target showcases the brand's commitment to providing families with accessible, non-toxic wellness solutions. By expanding beyond its signature patch format into a spray-based repellent, NATPAT is positioning itself as a leader in the natural baby care space and meeting the evolving needs of modern parents.
