JPMorgan Gives NIKE 'Neutral' Rating

Analysts maintain their stance on the athletic apparel giant's stock

Apr. 13, 2026 at 1:53pm

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A photorealistic studio still life featuring a pair of pristine white Nike sneakers arranged elegantly on a clean, monochromatic background, using dramatic lighting and shadows to symbolize the abstract concepts of corporate strategy and market performance.The neutral rating from JPMorgan reflects the broader economic uncertainty facing the athletic apparel industry.Beaverton Today

JPMorgan Chase & Co. has reiterated a 'neutral' rating on shares of NIKE (NYSE: NKE) in a new research note. Several other firms have also recently weighed in on the stock, with some downgrading NIKE amid the broader market downturn.

Why it matters

NIKE's stock rating and price targets from major investment banks can significantly impact investor sentiment and the company's valuation. This report from JPMorgan comes as NIKE navigates the economic challenges posed by the COVID-19 pandemic.

The details

JPMorgan maintained its 'neutral' rating and price target on NIKE stock. Other analysts have also recently adjusted their views, with Weiss Ratings downgrading NIKE to 'sell' and Bank of America, HSBC, and Williams Trading lowering their price targets.

  • The JPMorgan research note was issued on Monday, April 13, 2026.

The players

JPMorgan Chase & Co.

A major global investment bank and financial services firm.

NIKE

A multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

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What’s next

Investors will be closely watching NIKE's upcoming earnings report and any further analyst commentary on the company's outlook.

The takeaway

NIKE's stock rating from major banks reflects the broader uncertainty facing the retail and apparel industry during the pandemic. The company's ability to navigate these challenges will be key to its future performance.