NBA Star Shai Gilgeous-Alexander Invests in Hamilton Arena

Athlete-driven venue development aims to transform Copps Coliseum into a community hub.

Published on Feb. 9, 2026

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NBA superstar Shai Gilgeous-Alexander has become a part-owner of the recently renovated TD Coliseum in his hometown of Hamilton, Ontario. The $300 million transformation of the former Copps Coliseum represents a significant investment in Hamilton's infrastructure, and Gilgeous-Alexander's involvement is expected to attract high-profile events and artists to the 18,500-seat venue.

Why it matters

Gilgeous-Alexander's investment signals a growing trend of athletes actively investing in and shaping the entertainment landscapes of the communities that nurtured them. This athlete-owner model allows players to leverage their influence and brand recognition to drive economic growth and community development beyond traditional endorsement deals.

The details

The TD Coliseum renovation is being developed by Oak View Group, and Gilgeous-Alexander's personal involvement includes naming the 'Ares Atrium' after his son. Through his SGA Foundation, the NBA star also plans to sponsor community-driven programming at the arena, combining economic development with community engagement.

  • The $300 million renovation of the former Copps Coliseum was recently completed.
  • Gilgeous-Alexander was previously honored in Hamilton last August, receiving the key to the city and having a street named after him.

The players

Shai Gilgeous-Alexander

An NBA superstar and reigning MVP who has become a part-owner of the TD Coliseum in his hometown of Hamilton, Ontario.

Oak View Group

The experienced venue development company that is overseeing the $300 million transformation of the former Copps Coliseum into the TD Coliseum.

SGA Foundation

Shai Gilgeous-Alexander's charitable organization, which plans to sponsor community-driven programming at the TD Coliseum.

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What they’re saying

“Growing up in Hamilton shaped who I am, so having the opportunity to help build something special in my hometown means everything.”

— Shai Gilgeous-Alexander (newsy-today.com)

What’s next

The TD Coliseum is expected to attract high-profile events and artists to Hamilton, further boosting the city's economic and cultural growth.

The takeaway

Gilgeous-Alexander's investment in the TD Coliseum represents a shift towards a more active ownership role for athletes, allowing them to leverage their influence and brand recognition to drive economic development and community engagement in the places that shaped them.