Super Bowl Remains Unifying Ritual in Divided Times

For one night, 130 million Americans watch the same event, cutting through political and cultural divides.

Published on Feb. 6, 2026

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Despite the many issues that divide Americans today, the Super Bowl remains the one event that brings the country together, with 130 million people tuning in to watch the same thing at the same time. The game itself, the halftime show, and the highly anticipated commercials all contribute to the communal experience, providing a rare shared moment in an otherwise fragmented media landscape.

Why it matters

In an era marked by political polarization, media bubbles, and curated outrage, the Super Bowl stands out as a unifying ritual that transcends divisions. The fact that so many Americans can agree to watch the same event, regardless of their team allegiances or other differences, is seen as a remarkable feat in these divided times.

The details

The Super Bowl has grown into more than just a football game, with the halftime show and high-profile commercials becoming integral parts of the experience. This year, the NFL has booked global superstar Bad Bunny to perform at halftime, which is expected to generate a lot of discussion, even among those who may not be familiar with the artist. The commercials, which can cost up to $10 million for a 30-second spot, are also a draw for many viewers who may not be invested in the game itself.

  • The 2026 Super Bowl will take place on Sunday, February 2, 2026.

The players

Bad Bunny

A Puerto Rican singer and rapper who has become a global music sensation, known for his high-energy performances. He is set to headline the 2026 Super Bowl halftime show.

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What they’re saying

“The Super Bowl isn't just about your team. It's about the ritual itself.”

— Dennis Doyle, Opinion Contributor (dispatch.com)

“When people here first heard the name, they didn't picture a musician. They pictured an Easter Bunny that went rogue. Or maybe the Energizer Bunny after three too many Red Bulls.”

— Dennis Doyle, Opinion Contributor (dispatch.com)

What’s next

The 2026 Super Bowl between the New England Patriots and the Seattle Seahawks is scheduled to take place on Sunday, February 2, 2026.

The takeaway

In a country that is increasingly divided along political, cultural, and social lines, the Super Bowl remains one of the few events that can bring Americans together, if only for a few hours. The game, the halftime show, and the commercials all contribute to a shared experience that transcends individual differences, providing a rare moment of unity in an otherwise fragmented media landscape.