R12 Botanical Expands Plant-Based Skincare Offerings

The organic brand transitions from personal formulations to structured retail and online availability.

Apr. 17, 2026 at 9:35am

A high-end, photorealistic studio still-life photograph featuring a collection of polished natural skincare products from R12 Botanical, including a jar of shea butter, a bottle of aloe vera gel, and a tin of chamomile balm, arranged elegantly on a clean, monochromatic background with dramatic studio lighting.R12 Botanical's premium plant-based skincare products, crafted with transparency and sensitivity in mind.NYC Today

R12 Botanical, an organic skincare brand founded by Reece Collins, has announced an expansion from personal formulation work into a public-facing natural skincare initiative focused on eczema-related skin care routines and sensitive skin considerations. The brand is transitioning from individual experimentation with plant-based ingredients into structured availability through small-scale production and distribution channels, including weekend markets, retail stores, and an official e-commerce listing.

Why it matters

The progression of R12 Botanical reflects an early-stage movement from individual use formulations into products made available for general purchase, meeting growing consumer demand for plant-based and eco-conscious skincare options. The brand's focus on ingredient transparency and sensitivity-friendly formulations caters to a rising trend of consumers seeking more natural alternatives for their skincare needs.

The details

R12 Botanical began with formulation efforts centered on plant-derived ingredients like oat extract, aloe vera, shea butter, and chamomile. The brand has expanded its product range to include balms, moisturizers, lip care, and skincare blends intended for acne-related and general skin care routines. R12 Botanical has maintained a focus on small-batch preparation and incremental growth in output capacity, alongside the development of packaging practices aligned with reduced environmental impact considerations.

  • R12 Botanical was founded by Reece Collins and began with personal formulation work.
  • The brand has now transitioned into structured retail and online availability for its plant-based skincare products.

The players

R12 Botanical

An organic skincare brand founded by Reece Collins, focused on plant-based formulations for eczema-related and sensitive skin care.

Reece Collins

The founder of R12 Botanical, who started the brand with personal formulation work before expanding into structured retail and online availability.

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What they’re saying

“R12 Botanical focuses on plant-based skincare formulations developed for eczema-related skin care routines, acne skincare applications, and sensitive skin considerations.”

— Reece Collins, Founder, R12 Botanical

What’s next

R12 Botanical plans to continue expanding its product range and distribution channels to meet growing consumer demand for natural and sensitivity-friendly skincare options.

The takeaway

The transition of R12 Botanical from personal formulations to structured retail and online availability reflects the rising consumer interest in plant-based and eco-conscious skincare products, particularly those catering to individuals with eczema, acne, and other sensitive skin concerns.