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Go Greek Yogurt opens first NYC location in NoHo
The Mediterranean-inspired yogurt chain brings its healthy, high-quality offerings to the Big Apple.
Apr. 13, 2026 at 7:40pm
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The new Go Greek Yogurt location in NoHo offers a serene, coastal-inspired escape from the bustling streets of New York City, inviting customers to indulge in high-quality, nutritious Mediterranean-style yogurt and smoothies.NYC TodayGo Greek Yogurt, a yogurt and frozen yogurt brand known for its Mediterranean focus and ingredients, has opened its first New York City location in the NoHo neighborhood. The new shop features a sleek coastal design, signature frozen yogurt flavors, and a range of healthy, protein-packed smoothies and Greek yogurt bowls.
Why it matters
The arrival of Go Greek Yogurt in New York City marks the brand's 20th global location and its first foray into the highly competitive and trendy New York yogurt market. The new NoHo shop aims to provide a healthy, high-quality alternative to other frozen yogurt chains and appeal to health-conscious New Yorkers seeking Mediterranean-inspired flavors and ingredients.
The details
The new Go Greek Yogurt location in NoHo features a coastal-inspired design with a large olive tree, blue-and-white mosaic tiles, and imported Greek decor. The shop offers three signature frozen yogurt flavors - Plain Tart, Greek Honey, and Chocolate - as well as rotating seasonal options. Customers can top their yogurt with fresh fruits, granola, nuts, and other nutritious toppings. The menu also includes smoothies, classic Greek yogurt, and savory and sweet Greek yogurt bowls, all made with high-quality, protein-rich ingredients imported from overseas.
- Go Greek Yogurt first opened in Beverly Hills in 2012.
- The new NoHo location in New York City opened on Sunday, April 13, 2026.
The players
Go Greek Yogurt
A yogurt and frozen yogurt brand known for its Mediterranean focus and high-quality, nutritious ingredients.
David Subotic, Tanja Subotic, and Jonathan Williams
The founders of Go Greek Yogurt, who have expanded the brand globally since its inception in 2012.
Mitchell Moinian
The owner of the new Go Greek Yogurt location in NoHo, New York City.
What they’re saying
“I take this personally because I'm a New Yorker. My family lives in New York, my friends live in New York. I love this city...I can never do something to New York that doesn't make New York better.”
— Mitchell Moinian, Store Owner
“A healthy, wholesome and happy way of living is what the idea is. [Everything is] really high quality, everything is imported from overseas, it's a really long-term holistic product that is good for everybody.”
— Mitchell Moinian, Store Owner
The takeaway
The opening of Go Greek Yogurt's first New York City location in NoHo represents the brand's expansion into a new, highly competitive market. By offering high-quality, Mediterranean-inspired yogurt and smoothie options, Go Greek Yogurt aims to appeal to health-conscious New Yorkers seeking a nutritious and flavorful alternative to traditional frozen yogurt chains.
