Spider-Man: Brand New Day Trailer Shatters Records

Zendaya and Tom Holland's upcoming superhero film sets new benchmark for most-viewed movie trailer.

Mar. 27, 2026 at 1:10am

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The highly anticipated trailer for the new Spider-Man movie, "Spider-Man: Brand New Day," starring Zendaya and Tom Holland, has shattered records by becoming the most-viewed movie trailer in history. The trailer garnered a staggering 718.6 million views in its first 24 hours, surpassing the previous record held by "Deadpool & Wolverine." It has since gone on to cross the 1 billion views mark, a first for a movie trailer.

Why it matters

The record-breaking success of the "Spider-Man: Brand New Day" trailer underscores the immense popularity of the Spider-Man franchise and the star power of Zendaya and Tom Holland. It also highlights the growing importance of social media and online engagement in driving hype and anticipation for major movie releases.

The details

In "Spider-Man: Brand New Day," Peter Parker is faced with a new chapter after voluntarily erasing himself from the lives and memories of those he loves in order to save the world. As he continues his crime-fighting duties in a New York that doesn't know his identity, he experiences a shocking physical evolution that threatens his existence, while a strange pattern of crimes gives rise to a powerful new threat.

  • The "Spider-Man: Brand New Day" trailer was released on March 27, 2026.
  • The trailer set the record for most-viewed in the first 24 hours with 718.6 million views.
  • The trailer has since surpassed 1 billion views, a first for a movie trailer.

The players

Zendaya

An American actress and singer who is set to star in "Spider-Man: Brand New Day" alongside her reported husband, Tom Holland.

Tom Holland

A British actor who is known for his portrayal of Spider-Man in the Marvel Cinematic Universe and is set to reprise the role in "Spider-Man: Brand New Day."

Destin Daniel Cretton

The director of "Spider-Man: Brand New Day."

Sadie Sink

An American actress who is set to appear in "Spider-Man: Brand New Day."

Jacob Batalon

An American actor who is set to appear in "Spider-Man: Brand New Day."

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What they’re saying

“I think the movie feels, tonally, like a fresh start. What Peter Parker is going through post Spider-Man: No Way Home is really profound and unique to the superhero genre.”

— Tom Holland

“It's a movie about when young people really find their identity and become adults. Having been through that as a person, it really gave me a great insight into how to bring Peter Parker to life with this new chapter that he's embarking on.”

— Tom Holland

What’s next

Fans will be able to see "Spider-Man: Brand New Day" in theaters on July 31, 2026.

The takeaway

The record-breaking success of the "Spider-Man: Brand New Day" trailer underscores the enduring popularity of the Spider-Man franchise and the star power of Zendaya and Tom Holland. It also highlights the growing importance of social media and online engagement in driving hype and anticipation for major movie releases.