Spider-Man: Brand New Day Trailer Shatters Records

The first trailer for the upcoming Spider-Man film has become the biggest trailer launch of all time.

Mar. 23, 2026 at 9:37am

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The first trailer for the upcoming Spider-Man film "Spider-Man: Brand New Day" has shattered records, racking up 718.6 million views in its first 24 hours. This surpasses the previous record holder, the Deadpool & Wolverine trailer, which had 365 million views two years ago. The new Spider-Man trailer also outperformed the trailer for "Spider-Man: No Way Home", which had 355.5 million views in its first day.

Why it matters

The massive success of the "Spider-Man: Brand New Day" trailer demonstrates the immense anticipation and hype surrounding the new Spider-Man film. This record-breaking performance suggests the movie could potentially outperform even the biggest Avengers films in terms of trailer views and box office performance.

The details

The "Spider-Man: Brand New Day" trailer was released yesterday and immediately set a new record for the biggest trailer launch ever, surpassing the previous record holder, the Deadpool & Wolverine trailer, which had 365 million views two years ago. The new Spider-Man trailer also outperformed the trailer for "Spider-Man: No Way Home", which had 355.5 million views in its first day. For context, the four teasers for the Avengers: Doomsday film combined for 1.02 billion views over time, but not in a single day.

  • The "Spider-Man: Brand New Day" trailer was released on March 22, 2026.
  • The trailer racked up 718.6 million views in its first 24 hours.

The players

Tom Holland

Reprising his role as Peter Parker/Spider-Man.

Zendaya

Returning as MJ.

Jacob Batalon

Returning as Ned.

Jon Bernthal

Appearing as Frank Castle/The Punisher.

Mark Ruffalo

Reprising his role as Bruce Banner/Hulk.

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What’s next

Fans are eagerly awaiting the release of "Spider-Man: Brand New Day" on July 31, 2026.

The takeaway

The record-breaking success of the "Spider-Man: Brand New Day" trailer demonstrates the enduring popularity of the Spider-Man character and the excitement surrounding the new film. This could signal a massive box office performance for the movie and further solidify Marvel's dominance in the superhero genre.