Trader Joe's Bringing Back Viral Mini Tote Bags

The popular $2.99 pastel-colored mini canvas totes are set to return this spring.

Published on Feb. 13, 2026

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Trader Joe's has confirmed it will be bringing back its super-popular mini tote bags, which sparked a buying frenzy when they were first released in 2024 and then re-released in 2025. The 13-inch miniature canvas totes, available in pastel colors like blue, pink, green, and purple, will return to stores in the coming weeks, though an exact date has not been set. Fans abroad have been reselling the limited-edition totes online for up to $10,000.

Why it matters

The mini tote bags became a viral sensation, with shoppers scrambling to get their hands on the $2.99 bags and then reselling them for hundreds or even thousands of dollars. This highlights the power of Trader Joe's brand loyalty and the company's ability to create must-have products that generate significant hype and demand.

The details

Trader Joe's first released the mini tote bags in 2024, and they quickly sold out. In 2025, the company re-released the bags in different colors, and they again generated intense interest, with some being resold online for up to $1,000. The miniature 13 x 11 x 6 inch totes are made of canvas and come in pastel shades of blue, pink, green, and purple.

  • Trader Joe's first released the mini tote bags in 2024.
  • The company re-released the bags in different colors in 2025.
  • Trader Joe's has confirmed the mini totes will be returning in the spring of 2026, though an exact date has not been set.

The players

Trader Joe's

A popular American grocery store chain known for its unique product offerings and loyal customer base.

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What’s next

Trader Joe's has not yet announced an exact release date for the return of the mini tote bags, but they have confirmed they will be available again in the spring of 2026.

The takeaway

The continued demand for Trader Joe's mini tote bags, even with resale prices reaching into the thousands of dollars, demonstrates the power of the brand's loyal customer base and its ability to create must-have products. This highlights the potential for Trader Joe's to leverage its popularity and drive further growth, both in terms of new store openings and the introduction of additional limited-edition or exclusive items.