Morgan Riddle Reflects on NYFW Experiences, From Intern to Influencer

The content creator partners with Blacklane to manage the chaos of fashion week as she attends shows and events.

Published on Feb. 13, 2026

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Morgan Riddle, a content creator and style icon with over 1 million social media followers, reflects on her journey from interning at New York Fashion Week to now attending the events as a guest. She shares insider stories of her intern days, including a wild experience involving giant balloons and a taxi cab. Riddle is now partnering with Blacklane, a global chauffeur service, to help manage the busy schedule of shows and events during fashion week, utilizing their cars as a home base for quick changes and to avoid transportation issues.

Why it matters

Riddle's story provides a unique behind-the-scenes look at the evolution of an influencer's experience at a major fashion event like NYFW, from the challenges of being an intern to the luxuries of attending as a VIP guest. Her partnership with Blacklane also highlights how influencers and celebrities navigate the logistics of such a hectic schedule, relying on services that can provide reliable transportation and a comfortable space to recharge.

The details

As an intern, Riddle worked with beauty brands that sponsored the backstage areas, giving her an inside look at the intricate details that go into putting on fashion shows. She recounts a memorable experience of having to rush to pick up giant balloons for an event, cramming them into a taxi cab. Now, as a content creator attending NYFW, Riddle is partnering with Blacklane to help manage her busy schedule of shows, meetings, and other obligations. Blacklane provides her with a reliable car service and a comfortable space to change outfits and recharge between events.

  • Riddle's first NYFW experience was as an intern.
  • Riddle is currently attending NYFW 2026, which is taking place from February 11 to February 16.

The players

Morgan Riddle

A content creator and style icon with over 1 million followers across Instagram and TikTok, who is now attending NYFW as a guest after previously interning at the event.

Blacklane

A global, by-the-hour chauffeur service that Riddle is partnering with to help manage the chaos of her NYFW schedule, providing her with reliable transportation and a comfortable space to change and recharge between events.

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What they’re saying

“When I was interning, it was for the beauty brands that would sponsor the backstages. And just every little detail and intricacy is so fascinating to me, so I think that makes actually going to the shows now as a guest extra fun.”

— Morgan Riddle, Content Creator (aol.com)

“I go down and I'm like, 'Hi, I'm picking up this order for this.' And the guy's like, 'Okay, sounds good.' He comes out with 15 of, literally, the biggest balloons I've ever seen in my entire life. Each of them was this big and I'm like teeny-tiny dragging these cartoonish balloons down the street and me and this taxi driver had to try to shove all of them in.”

— Morgan Riddle, Content Creator (aol.com)

What’s next

Riddle will continue attending NYFW events and shows throughout the week, relying on Blacklane's chauffeur service to help her navigate the busy schedule.

The takeaway

Riddle's journey from NYFW intern to influencer guest highlights the evolution of the fashion industry and the important role that influencers now play. Her partnership with Blacklane demonstrates how top creators leverage services to help manage the logistical challenges of attending major events, ensuring they can fully immerse themselves in the experience.