iHeartMedia Renews Multi-Year Deal With Charlamagne Tha God

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iHeartMedia has extended a multi-year deal with Charlamagne Tha God, keeping his popular morning radio show 'The Breakfast Club' and The Black Effect Podcast Network tied to iHeart's audio distribution and advertising technology. The agreement allows iHeart to retain a high-volume Black audience and premium talent within its integrated platform, while Charlamagne maintains an executive partner position.

Why it matters

This deal highlights the growing power of personality-led media and the importance of controlling monetization channels. By keeping Charlamagne and his audience within its ecosystem, iHeart strengthens its position as a dominant audio platform that can deliver scale and targeted demographics to advertisers across broadcast radio, streaming, and podcasts.

The details

Under the renewed agreement, 'The Breakfast Club' will continue to air weekdays from 6 to 10 a.m. ET on Power 105 in New York and in national syndication, with a weekend version. The show, which marks its 15-year milestone this month, entered the Radio Hall of Fame in 2020. iHeart and Charlamagne will also continue their joint venture, The Black Effect Podcast Network, which has debuted more than 60 shows and generates 11 million monthly downloads. The 'Breakfast Club' replay podcast, the network's flagship, has surpassed one billion downloads.

• The Breakfast Club' entered the Radio Hall of Fame in 2020.
• The Breakfast Club' marks its 15-year milestone this month.
• The Black Effect Podcast Network has generated 11 million monthly downloads.