Bad Bunny's Super Bowl Halftime Show Boosts Streams 175% in U.S.

The Puerto Rican superstar saw a massive surge in on-demand streams after his high-profile performance.

Published on Feb. 11, 2026

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According to industry data, Bad Bunny's music streams jumped 175% in the U.S. on the day after the Super Bowl compared to the previous Monday. Globally, his on-demand streams increased 132% on the same day. The artist's most-streamed songs included 'DtMF,' 'Baile Inolvidable,' and 'Tití Me Preguntó.' Bad Bunny's Super Bowl halftime show performance also led to spikes in engagement on platforms like Apple Music, Spotify, and Shazam.

Why it matters

Bad Bunny's breakout performance at the Super Bowl halftime show cemented his status as a global superstar and demonstrated the massive impact such high-profile appearances can have on an artist's streaming numbers and overall popularity. This data highlights the growing influence of Latin music on the mainstream music landscape.

The details

Industry data from Luminate showed that Bad Bunny received nearly 100 million streams in the U.S. on the day after the Super Bowl, compared to 36.2 million streams the previous Monday. Globally, his on-demand streams increased 132% on the same day. The artist's most-streamed songs included 'DtMF,' 'Baile Inolvidable,' 'NuevaYol,' 'Tití Me Preguntó,' and 'EoO.' Bad Bunny's Super Bowl halftime show performance also led to spikes in engagement on other platforms, with Apple Music reporting that his show playlist became the most-played set list on the platform shortly after the performance.

  • On Monday, February 9, 2026, Bad Bunny's U.S. streams jumped 175% compared to the previous Monday.
  • On Monday, February 2, 2026, the day after the Grammys where Bad Bunny won Album of the Year, his U.S. streams spiked 117% from the previous Monday.

The players

Bad Bunny

The Puerto Rican superstar, whose real name is Benito Antonio Martínez Ocasio, performed at the Super Bowl halftime show and saw a massive surge in streams following his high-profile performance.

Luminate

An industry data and analytics company that provided insight into the changing behaviors across music listenership, including the spike in Bad Bunny's streams.

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What’s next

The continued growth and popularity of Bad Bunny's music will be closely watched, as he solidifies his status as a global superstar and Latin music continues to gain mainstream acceptance.

The takeaway

Bad Bunny's breakout performance at the Super Bowl halftime show underscores the rising influence of Latin music and artists on the global music landscape. His massive streaming surge highlights the power of high-profile appearances to drive fan engagement and discovery.